AI Integration Services

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About AI Integration

Smart websites are now a necessity, the next standard. At Web Choice we make AI work for you effortlessly and affordably, whether it is smart chatbots, hyper-personalisation or data-driven analytics. AI is not so much about replacing people as enhancing the user experience and helping your business to become more efficient and freeing you up to focus on other areas of your business.

Our Foundation

We have a simple, pragmatic and result-oriented stance with respect to AI. We know that not every company would desire or require an over-technical answer. Which is why we concentrate on products that are intuitive, scalable and built to slot seamlessly into your digital setup. We’re dedicated to making AI accessible to even more people. No matter if you’re at startup or growth stage, we are here to give you the strategic advice and customised implementation for you. Our team is on the leading frontier, always researching latest AI trends to ensure we deliver the most current and powerful solutions to our customers.

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WHAT OUR CLIENTS SAY

Justin Rowe

Founder/CMO @ Impactable

"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

Our AI Integration Process

Discovery & Strategy

It all starts with a comprehensive discovery session, where we explore your business operations, problem areas, and digital dreams. In this stage, we listen and we ask the questions that help us to pinpoint website improvements that can be made using AI. We’re not looking to put AI into the product for the sake of it, it’s about figuring out where you can automate stuff, make predictions, process data, where it can save time, increase sales, improve the user experience.

AI Opportunity Mapping

We first do a deep-dive study of your existing website to see where AI can be incorporated to bring driving improvements in different areas. Be it machine learning for content discovery, predictive text to improve search, or AI-powered customer segmentation, we create a detailed plan to bring valuable results to your clients. We’ll also discuss integrating third-party AI APIs, platforms including OpenAI, and useful tools like voice assistants to keep your site current.

Bespoke AI Build

Once we have your plan in place, our development team will start building and integrating the best AI for your business. Every feature is designed with your brand in mind, all to make your site beautifully both aesthetically and functionally. We never start from scratch, nor do we throw in a generic plugin or template without thinking twice — everything we build is one-hundred percent custom for your unique goals: whether it’s a chatbot that understands how you treat your FAQs, or a machine learning system that learns from user behavior about which content is relevant and useful.

Testing & Training

AI products demand testing and careful training to perform at their best. We also simulate diverse user behaviours to make sure that your AI tools can process real world interactions. Our team helps to train the AI models where necessary to fine-tune their answers, predictions and rationale. For things such as chatbots or recommendation engines, we iterate feedback and performance metrics into the performance.

Support and Ongoing Optimisation

AI is a trip, not tun installation. With changing user behaviors and new technologies, your site’s AI should definitely change too! It’s why we offer ongoing support, performance reporting, updates and re-training of models to ensure your AI tools always perform at their best. We also offer transparent reporting for tracking ROI and enhancing user engagement.

AI Integrations

We are experts in applying the world’s most powerful AI to your website or software, so that intelligent features work for your users and your business.

Whether that’s in the field of NLP, automation, prediction or image generation, we can deliver state of the art AI capabilities into your digital world.

A few of the tools we use regularly:

  • ChatGPT (OpenAI):  Give your website conversational AI with chatbots that answer customer questions, create content, or direct users to completing intricate tasks.
  • Google Cloud AI/Vertex AI: To handle image recognition, speech-to-text, translation, sophisticated machine learning pipelines.
  • Microsoft Azure AI: Embed the ability to hear, see, speak, search, understand and accelerate decision-making into your apps.
  • Anthropic Claude: Develop ethical, human-friendly AI applications with one of the most exciting new LLMs.
  • Meta AI (Llama): Leverage open-source LLMs to develop fast, scalable and cost-effective solutions for your data.
  • Stability AI / DALL·E / Midjourney: Automate the creation of images, graphics and design assets with AI.
  • Zapier + AI: Mix robot automation with AI to create adaptive workflows that react to real world changes.

Whether you’re looking for a lightweight AI-powered conversational UI, a full-scale recommendation engine, or an app layered with custom machine-learning functionality; you name it, we have the experience to do it. We can even build custom AI tools that are trained on your business-specific data, making the intelligence that your users see completely unique and valuable.

Ready to Get Smart AI on Your Web? Let’s talk about how AI might change your digital presence. Whether you’re interested in exploring what’s possible or are ready to start using smart features today, we’re interested in helping, no jargon, no high-fives, just straightforward advice and real results.

Ready to Get Smart AI on Your Website?

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