Enterprise Web Development

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A guide to enterprise
web development

As a society, we are spending increasing amounts of time
online. So for businesses in 2022, there is no avoiding the need for
forward-thinking websites and apps. Enterprising businesses must
spend time and resources developing a website that accurately
represents their business and provides users with the most seamless
experience. And in today's market of increasingly tech-savvy individuals,
companies must look beyond basic functionality and eye-catching
imagery to ensure consumers choose them over their competitors.

Great web enterprise development can benefit your business in various ways by improving user experience and satisfaction while optimising the efficiency of related processes. Without this type of web development, you leave your company vulnerable to low conversion rates, lost leads, poor sales, and even security attacks.

Enterprise web development and apps involve more than just functionality. They should be technically innovative, strategically focused, brand-centric, and mobile-responsive.

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WHAT OUR CLIENTS SAY

Justin Rowe

Founder/CMO @ Impactable

"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

But what is enterprise
web development?

Enterprise web development encompasses a
company's websites, web apps, and software. All
aspects are essential for management and success in
today's digital era.The process of designing and
developing an enterprise website requires you to market
your goods and services effectively. But, more than that,
enterprise web development should reinforce, or establish,
your company as an enterprising business and leader in your
field. Enterprise web development should promote your brand
while conveying your value and demonstrating your
commitment to excellence.

Your Enterprise website should draw in, engage, and convert the clients who are a good fit for your company by offering concrete, quantifiable real-world outcomes. This is not always an easy task. Working with a technically advanced and imaginative design and development company can help ensure your enterprise web development is design-forward and fulfils your needs at every level.

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The different types of
enterprise web
development

Some people view web development as limited to websites,
but this couldn't be further from the truth, especially when it
comes to enterprise web development. Software and web apps
are also essential to enterprise web development as they
enable your business to provide a more well-rounded
experience for employees and customers. Websites are one of
the most vital parts of any business. They are among the first
things others will see and, as an introduction to the company, can seriously impact the way that website visitors view your business as a whole. Ideally, enterprise websites should be beautiful and technically flawless. Enterprise web applications can be for internal or external use. They aim to make digital processes as straightforward and stress-free as possible. The majority of enterprise software development is geared towards internal use with software designed to automate and, generally, make daily activities like accounting and project management easier. If you plan to build an application for computers or mobile devices, you should contact an app developer to help iron out flaws and ensure you get the highest quality result.

What are the must-have elements of
enterprise web development?

Those who desire web development that goes above and beyond the limits of their peers need to consider these core elements of enterprise web development. If well-executed, web development features, these components will be sure to leave a consistently positive impression. Enterprise web development for apps, websites, and software, can quickly become incredibly complicated. Larger or fast-growing businesses need an infrastructure that can cope with changes, support current needs, and adapt to future developments. For enterprise web development that captures attention and results in leads, you must have a clear idea of your business’s objectives. Whether you are developing a website, web app, or software, you must ensure these core elements are included.

Tech
stack

Tech stacks refer to front and back-end developments: the client-facing part of a website that keeps your website operating fluidly and looking good, and the server end of the development process that enables the webserver to interpret functions and systems correctly.

Typically, front-end developers code in programs like HTML, CSS, JavaScript, and JQuery. Whereas back-end developers more often use program languages like Java, PHP, Node, and Python.

The best enterprise web developments consist of tech stacks that complement each other and work together to create the optimum user experience.

Life cycle
model

From design to building to testing and deploying, an efficient system ensures consistently excellent results. One of the most popular life cycle models for creating web apps is ’Agile’, which focuses heavily on collaboration and teamwork.

Mobile
optimisation

Mobile optimisation is one thing that many businesses forget or put on the back burner. Smartphones provide almost unlimited access, and people increasingly use their mobile devices in a wider range of ways.

From May 2022, over half (52.79%) of traffic in the US came from mobiles rather than desktops. The chances of people viewing your website through a mobile device are higher than ever before, so mobile optimisation is crucial. You want your customers to have the best experience of your business, no matter how they first encounter you.

Web development
framework

Once upon a time, developers had to expend significant time and energy on ensuring that all individual components of the front and back-end developments worked together. Today, many choose to use a web development framework to make the entire process simpler and smoother. These frameworks combine various tools, libraries, and components to optimise servers and client-facing interfaces.

Intentional
design

Not only should your website or app look great, but it should also function beautifully and intuitively. The overall aim of enterprise web development is to improve user experience and business objectives. After all, people are more likely to visit and stay on a site that looks great and works well.

Security and
encryption

Did you know that web apps accounted for almost 75% of data breaches in 2020? Enterprise web development can be complicated, especially since it must often cater to a business's growing and changing needs. These complexities make websites, and particularly web apps, vulnerable to attack.

Whether you are building a website or web app, you must ensure its security and the security of your visitors.

SEO on-page
optimisation

2021 saw Google holding over 91% of search engine traffic. This is because the majority of users begin their online journey on search engines like Google, and if you want these people to land on your website, you need on-page SEO optimisation.

Effective enterprise web development must involve thorough and up-to-date keyword research to ensure your website ranks well and more people see it.

Strong CTAs

To keep people on your website and move them along the funnel towards a purchase, it is critical that you have clear calls to action (CTAs) throughout your website. You want to make the journey as easy as possible for visitors.

Keep your CTAs direct and captivating enough that a lead wants to click through.

Efficient
sales funnel

Ultimately, you want your business website to capture leads and generate sales. To do that, you must have an efficient sales funnel built in so that people are seamlessly led from interest to desire and eventually to purchase.

Strategised
content

A beautiful website means nothing and adds little to your business goals if there are no visitors. Producing high-quality content on a regular basis helps ensure people come and keep coming to your website.

Analytics

To make real and consistent improvements, you need actual data information regarding your site, app, and customer interactions. Practical data analysis will help you understand how to adapt to generate more sales.

Value proposition

Your website and app visitors should know what problem you solve. Visitors without a clear idea of what you can offer will leave and take their business elsewhere. Enterprise web development must ensure that the value proposition of your business is clear no matter the digital platform a consumer finds you and no matter what stage of the funnel they are in.

Combining vital elements of enterprise web development

This list may seem daunting, but it doesn't have to be. When you work with experts in enterprise web development, they will create the foundation you need and ensure you have the skills necessary to continue advancing your websites, web apps, and software.

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Advantages of
effective enterprise
web development?

Great enterprise web development can positively impact both the business and customer experience. A strong and thoughtfully built website can improve customer satisfaction while increasing conversions and sales. The right apps can even enhance work efficiency and communication.

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What services will further enhance
your website’s performance?

While in the early stages of enterprise web development, there are a few more things you should think of and consider providing.

Brand analysis

Before finalising your website, you must understand your brand's character and values. It is worth spending some time assessing and analysing who your brand is, especially in relation to your competitors. Know what makes your brand special so you can better communicate why consumers should choose you over others.

Customer personas

As much as you need to understand your brand, you must also get to know your customers. Market research can help you build a more valuable and detailed customer persona, allowing you to cater to them more effectively.

Work on UI and UX

UI, or user interface, refers to the visual aspects of a website, for example, the buttons or icons. UX, or user experience, refers to the overall experience and how users feel about it. The best websites ensure positive UI and UX. A recent Forrester Group report actually found that refreshing UI and UX designs could help businesses increase conversions by up to 200%.

Build your content strategy

As we know, content can help bring and keep bringing people to your business. You must consider the regularity of your content posts and explore the various types of content to find which ones work best for your company and customers. Some of the most popular forms of content include blogs, white papers, case studies, press releases, infographics, videos, and podcasts. Many businesses use a combination of content to better capture leads at different stages of interest.

Set up your data analytics

Understanding data can help your business significantly. That is why it is crucial you choose a data analytics system and set it up to allow convenient access as soon as possible. Some of the most widely used systems for data analysis include Google Analytics and Google My Business.

SEO

When you think about how much traffic passes through search engines and how many people reach websites through search engines like Google, it is no surprise that SEO practices have gained such significance. Additionally, most people stay on the very first page of Google, meaning businesses that want to attract more people must find a way to reach this first page of results. A combination of on-page and technical SEO, plus keyword research, can help your website pages rank well.

Using enterprise web
development right

Understanding your business operations, client persona, and marketing objectives are essential for enterprise website development success. These many elements are required to support an engaging website design process and help offer solutions to your company’s difficulties. Successful enterprise web development doesn’t just solve problems for your company, though. It also gives your visitors an unmatched experience visually and functionally.

You can outperform your competitors and produce top-notch customer-facing solutions if you have a well-thought-out development approach that considers the whole life cycle of a website or app.

While enterprise web development can be an undoubtedly daunting task, it is not impossible, especially if you enlist professional assistance.

Discuss your options and discover the potential advantages enterprising web development could bring your company with the help of technical industry specialists Web Choice. Contact Web Choice today to find out more.

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Discuss your options and discover the potential advantages enterprising web development could bring your company with the help of technical industry specialists Web Choice.

Discuss a project

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enterprise Web Development?

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