We design, build and support software as a service platforms for UK businesses, from discovery through to launch, so you can focus on winning users while we handle the engineering.
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We are a SaaS web development company that designs, builds and maintains custom software as a service applications for B2B and B2C businesses across the UK. Whether you are launching a brand new SaaS product or rebuilding an existing platform that has outgrown its foundations, we handle the discovery, design, development, testing and ongoing support, so your product is ready for real users and built to scale as demand grows.
Building a SaaS product is different to building a standard website. It needs to handle logins, billing, permissions and data securely from launch, and it needs to keep working as your user base grows. We have built B2B and B2C web applications for well over a decade, and we bring that experience to every SaaS engagement, so you are working with a team that has already solved the problems your platform will face.
SaaS stands for software as a service. Rather than selling a one-off licence that a customer installs on a single device, a SaaS application is hosted in the cloud and made available to customers through a monthly or annual subscription. Users log in from any device with an internet connection, updates roll out automatically, and the business behind the product benefits from a recurring, predictable income rather than a single upfront sale.
Your application and its data live on secure servers, not on a single device, so customers can access it from anywhere.
Customers pay monthly or annually rather than a large one-off fee, giving your business a recurring revenue stream.
New features and fixes roll out to every customer at once, without anyone needing to download or install anything.
Global spend on SaaS products passed $410 billion in 2021 and has continued climbing every year since, as more businesses move from owned software to subscription platforms.
A well built SaaS platform gives your business a more predictable income than a traditional one-off sale, because customers keep paying for as long as your product keeps solving their problem. It also gives you a direct channel to improve the product for every customer at once, based on how they actually use it.
Every SaaS build follows the same structured process, so you always know what stage your project is at and what happens next.
We learn your target audience, market and goals, and agree the outline of requirements and technical scope.
Features, risks and a fixed budget are agreed upfront, with a clear timeline for delivery.
We design the user interface and experience around how your customers actually work, across every device.
Your platform is built in stages, with regular check ins so you can see progress and give feedback.
Every feature and device is tested thoroughly, so issues are fixed before your customers ever see them.
We support your public launch and continue to monitor, maintain and improve your platform afterwards.
The SaaS model suits some businesses better than others. We help you work out whether it is the right fit, then design and build the platform that matches your users and your goals.
Platforms that manage inventory, resourcing and day to day operations from a single dashboard.
Customer relationship platforms that keep your sales pipeline, contacts and communications in one place.
Two-sided platforms that connect buyers and sellers, or customers and providers, in one marketplace.
Gated content and community platforms built around recurring member access.
Custom systems that replace spreadsheets and manual processes with a single source of truth.
Web applications designed to work as well on a phone as they do on a desktop.
We are not tied to a single framework, which means we recommend the right technology for your platform rather than fitting your business into whichever system we happen to prefer. Depending on your requirements, a SaaS build might use:
For fully bespoke, code-built SaaS platforms and web applications
For fast, real-time features such as live dashboards and notifications
For responsive, app-like user interfaces that feel fast to use
For reliable, well supported back-end development and integrations
Secure, scalable infrastructure that grows with your customer base
Subscription billing, invoicing and payment gateways built in from launch
Nursely came to Web Choice to build a SaaS platform connecting care staff with care homes. The build includes multiple account types, job posting, shift management, messaging and payments, all managed from a single system rather than a patchwork of spreadsheets and phone calls.
USee Technologies needed a SaaS web application that connects home buyers directly with estate agents, including 3D property tours. Every agency using the platform has its own branded login, so they can manage listings, contact buyers and update properties without relying on developers for every change.
Our SaaS web development typically starts at £15,000. We discuss your goals and requirements in detail first, and if we agree there is a good fit, we put together an assessment and a tailored plan, approach and price for your project.
Most SaaS builds take between two to three months for a simpler minimum viable product (MVP) and six months or more for a fully featured platform. We agree your budget and timeline together before development begins.
Get a Tailored QuoteThe cost of building and maintaining a SaaS application can vary considerably depending on where the development team is based. Developer hourly rates tend to be highest in the US and lowest in Asia, with Europe offering a middle ground between price and quality. Our team is based in Europe.
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1 to 7 for multiple search results. I'll be going back for updates in the future.”
“I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam, for years on LinkedIn and followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team.”
SaaS web development is the design and build of cloud hosted software that customers access through a subscription rather than a one-off purchase. It covers everything from the user interface through to billing, hosting and ongoing maintenance.
Our SaaS web development for B2B and B2C projects typically starts from £15,000. The exact cost depends on the features, integrations and user types your platform needs, which we scope during a free consultation.
Timelines range from around two to three months for a simpler minimum viable product (MVP) through to six months or more for a fully featured platform with multiple user types and integrations.
Yes. We have built a range of B2B and B2C web applications over the years, from operational tools used internally by a business through to customer-facing marketplace and booking platforms.
Typically, yes. We work with a range of specialists across our team, so after discussing your goals we make a sound recommendation on which framework and language make the most sense for your project.
Yes. Launch is the start of an ongoing relationship, not the end of the project. We monitor, maintain and continue improving your platform after it goes live, with 97% of our clients still working with us today.
Book a free consultation with our team. We will talk through your goals and provide honest recommendations for your project, with no obligation to proceed.
We will help you turn your idea into a SaaS platform built around how your customers actually work.
Book your free consultation session with us now.
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