The Forex/ FX trading market is constantly changing and evolving. Competition is fierce, and Foreign exchange companies must find new ways to rise above their competition. Yet at the same time, FX companies must also stay compliant with a myriad of strict industry regulations and standards.
For some, juggling changing digital marketing and compliance requirements while running and developing your FX business can feel impossible.
However, it's not as impossible as it may seem. In fact, SEO (search engine optimisation) prioritises user experience, trust, and compliance.
Contrary to the common misconceptions about the legitimacy of SEO, today, it is one of the most commonly used by businesses across various industries and locations. As it has evolved, SEO has become a digital marketing strategy focused primarily on improving user experiences. In order to rank well, websites must have made technical improvements that allow search engine bots to crawl and index their site. But, of course, search engines don't rank results solely based on how bot-accessible they are.
Search engines also consider how useful and how popular your site is. For instance, how many people visit your site and how long they spend on it. The more people using your website and the longer they stay, the more valuable your web pages will be considered, and the more likely engines like Google are to boost your rankings.
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SEO stands for search engine optimisation. The practice involves making various on-page, off-page, and technical improvements to a website so it will be listed higher on SERPs (search engine results pages).
Websites must simultaneously appeal to search engine bots (by being crawlable and indexable) and users (by providing the information people are searching for).
Unfortunately, many still associate SEO with unethical black hat tricks like keyword stuffing, poor-quality content, or link farms. However, you should know that this is no longer how SEO works, nor are these tricks rewarded.
Search engine use has increased significantly over the last decade. Today, people have higher expectations, and search engines are more keyed into providing top-quality results for their searchers.
As a result, search engines are now more likely to penalise websites that engage in underhanded SEO with lower SERP rankings. In addition, FX companies are subject to strict rules and regulations. Thus, engaging in deceitful SEO tactics could affect not only your rankings but also the legality and legitimacy of your FX business.
If you want to both rank well in search engine results pages and consistently appeal to your target audience, you'll need to optimise your website to enhance all user experiences.
So, now you understand what SEO is and how it works for FX companies, but why should you use this digital marketing tactic?
Search engine optimisation has become so popular for a reason. It offers a variety of direct and indirect benefits, including:
Let's take a closer look at how SEO achieves these (and why you should care).
SEO has many different arms and involves a wide variety of tactics. Below we've listed the most critical practices you'll need to navigate to ensure you optimise your FX site practically and efficiently.
One of the difficulties that Forex companies often come across is a lack of expertise. Typically, those involved in foreign exchange markets have a limited understanding of search engine optimisation and not all SEO specialists know the FX industry.
Ideally, you should work with an SEO company with experience running FX SEO campaigns. And no matter if you opt to work with specialists or decide to go it alone, in-depth research will play a vital role in ensuring your campaign is well-structured and effective.
The world of Foreign exchange markets is highly competitive. SEO can help you stand out against your competitors, especially on search engines, but what happens if your competitors also use SEO?
Targeted competitor analysis will help reveal gaps in your strategy. For instance, your rivals may be hitting specific keywords or content topics you aren't, which could benefit your business.
While not the only important part of SEO, keyword research is still critical. By finding and using the right keywords, you can help more of your target audience (who search these terms) find your web pages.
When deciding which keywords to target, you'll need to consider the search volume, keyword difficulty, and search intent.
While keywords with a high search volume have a larger potential audience base, they are often more challenging to rank for. Therefore, when beginning your SEO campaign, targeting less competitive and lower search volume terms, including longtail keywords, often makes sense.
It also often helps to divide potential keywords into informational and buyer intent. You'll want to ensure you are using selected keywords in contexts that match your audience's requirements.
Forex companies often target particular regional markets. Local SEO keywords are usually easier to rank for, and targeting them will help you reach more of the right people.
Content should be at the heart of any good FX SEO strategy. Freshly published and well-written content will help you attract more people and will allow you to target various keywords (and search intent) more accurately. Creating more content around these terms will help you increase traffic and conversions.
Your authority in the FX market is also increased with every piece of new and relevant material you post. This content will help build your identity as an authoritative and trustworthy source, meaning search engines are more likely to boost your rankings.
It's also vital that you consider where you will publish your content. Of course, you should first add fresh content to your website, like your company blog. But you should post elsewhere. To improve exposure and authority, it's worth publishing on social media and other independent websites.
Links connect various web pages. The right link strategy can help improve user experiences and boost your SERP rankings.
Within your website, internal links connect one page to another. They can simplify navigating between pages and information, helping to keep visitors on your site longer. You should also include external links from your content to other reliable sources since this will help increase your perceived trustworthiness.
Search engines also give sites domain ratings. These ratings reflect the authority and expertise of a website. And search engines use backlinks, which sit on other sites and link back to yours, to understand how authoritative your business is.
Generally, backlinks are more challenging to gather. Luckily, SEO specialists can offer expert assistance with building backlinks by connecting and helping you create content to publish on alternative websites and news outlets.
As critical as user experience is to modern SEO, we cannot forget that search engines must be able to crawl and index your site. Unfortunately, technical SEO is often viewed as the most confusing and elusive. However, it doesn't have to be.
Some of the most critical parts of technical SEO include the following:
While not a complete list, making these technical elements will help Google's search bots crawl and index your site, meaning better rankings for your FX site.
Web Choice uses only well-trusted and user-friendly SEO tactics. We have the technical expertise and user-friendly focus to create more impactful SEO campaigns. Not only do our strategies work, but our user-centric attitude helps promote consistently positive interactions between your business and potential clients. By proving that you are both valuable and trustworthy,
Contact our specialists for more information and advice on planning an SEO campaign for your FX business.
Search engine optimisation is one of the most affordable and cost-effective digital marketing methods.
Web Choice FX SEO strategies typically cost around £4,000 ($5,000). However, we also offer less competitive strategies, which cost less, and more aggressive, long-term ones, which cost slightly more.
Contact the Web Choice team for more information and advice on how much your ideal FX SEO campaign would cost.
SEO takes longer to implement and show results, but these results are organic and long-term. Most FX companies will begin seeing significant changes in visibility, traffic, and conversions after about 6 months.
However, SEO specialists like Web Choice can help provide results sooner with a flexible approach that includes targeting longtail keywords and using content topic clusters.
