Marketing has long been essential to any business hoping to drive sales. In today's digital era, marketing technologies (martech) have become a vital part of marketing strategies worldwide.
Marketing technologies can include many types of software marketers use to achieve their objectives. They can help drive engagement and increase return on investment (ROI). In particular, using these tools reduces how much time and money marketers must invest in order to get their desired results. Essentially, martech can make a marketer's job easier.
The martech industry is already worth an estimated $344.8 billion. With growth predicted to continue, we will likely see more marketing technologies released yearly.
But, with so many marketing technologies and tools available, it's often challenging to decide which ones are worth the investment.
Search engine optimisation (SEO) tools should not be overlooked. As specialists in the SEO sphere, Web Choice will explain why and how SEO can be used alongside other marketing technologies to attract more traffic and sales.
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"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
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"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
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"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
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"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
SEO is the process of optimising a website so that it ranks well in search engine results pages, driving more traffic and potential customers to your site.
However, many businesses struggle to see a significant return on investment (ROI) from their SEO efforts. You can improve your ROI and overall results by understanding more about the SEO process and implementing effective SEO strategies.
For many years, the focus of research and spending habits has been moving online. Since the start of the Covid-19 pandemic, online shopping has spiked. With people and businesses unable to go to physical locations to choose products, many had no choice but to move their decisions and purchases online.
Undeniably, this shift has provided many benefits for the buyer. So much so that even as the world has re-opened, many people and businesses still choose to conduct their buying journey virtually. In fact, Think with Google estimates suggest over 60% of shopping ventures begin online. Therefore, companies must adopt digital marketing strategies like SEO to meet their target audience in their preferred (online) spaces.
According to a BrightEdge report, almost 70% of online experiences start with search engines.
With so many consumers beginning their purchases on search engines, businesses and marketers must optimise their websites and content for search engines like Google. Doing so will allow customers to find your site with greater ease. Better visibility leads to more traffic, which will, ultimately, increase sales.
But SEO isn't only about increasing traffic and sales. In fact, one of the reasons why search engine optimisation is so valuable is that it allows businesses and marketers to tap into the consumer's voice.
It offers vital insights into customer behaviour and interests. For example, reviewing popular and trending search terms will help you understand the interests and questions of your intended clientele.
Understanding the changing needs of potential customers is non-negotiable for anyone wanting to build a marketing campaign that speaks to their target audience and brings qualified leads to their business.
If you know your audience's wants, you can adapt your content and services to make them more attractive. In doing this, you will improve customer engagement and experiences.
The ability to attract and connect to customers is essential to any business, but these factors aren't the only ones that make SEO an appealing martech tactic. Unfortunately, marketing strategies can be costly. As effective as these might be, they are out of reach for many marketers and businesses.
On the other hand, search engine optimisation is very cost-effective. It provides excellent ROI (return on investment), relatively low startup and running costs, and extensive potential benefits. This affordability is yet another reason to include SEO in your martech stack.
Search engine optimisation is a complex field. Previously, SEO stood on the fringes of marketing and often involved short-sighted methods like keyword stuffing to improve a website's SERP (search engine results page) ranking.
Today, the world of SEO has evolved far beyond its beginnings. It is now an integral and integrated part of digital marketing, with experts using data analytics to improve user experiences, predict trends, and stay ahead of the competition.
Web Choice has listed some of the most effective SEO strategies to help businesses understand their audience, attract traffic, improve user experience, and increase sales. Knowledge of these will help you understand how and when to implement SEO tactics into your wider marketing plans.
Keyword research is one of the first and most critical steps of search engine optimisation. Reviewing words and phrases searched by your audience concerning your business will allow you to compile a list of the most relevant terms.
SEO specialists, like those at Web Choice, can help you choose the right words and implement a plan to target these.
It's also worth noting that keyword research is not only helpful for SEO. It can also inform and support the success of other activities related to promoting a website through search engines, including paid search advertising (PPC) campaigns.
Competitor analysis is unavoidable for SEO or marketing strategies. You must know what you are up against and what visitors will compare your site to.
Reviewing competitor sites can also help you find new opportunities, including keywords to target and content to provide. All of these contribute to building a better user experience and consumer-business relationship, which is vital for marketing.
The best content is responsive to user needs and trends. It is also a cornerstone of modern SEO.
Content marketing involves creating and distributing helpful content that attracts and engages your target audience. Optimising your content for search engines can improve its visibility and attract more traffic to your website. In addition, SEO martech tools can help to provide crucial insights, saving you time and resources on effectively planning your content creation.
Content must be engaging and easy to read while also being relevant to the latest search trends. If you follow these rules, you will have content your potential clients are looking for, which ranks well and encourages people to stay on your website. Businesses that provide useful information through content marketing can attract attention and build valuable customer relationships.
SEO involves tracking and analysing website traffic, which requires analytics and data management tools. These martech tools can also be used to optimise other areas of digital marketing, such as email marketing and social media advertising.
By analysing relevant data, including web traffic and length of visits, it's possible to identify strengths and weaknesses on your site. This information can be used to improve your website to provide a better user experience which is rewarded by search engines with better SERP rankings, meaning greater visibility and more traffic.
SEO can also play a role in social media marketing by helping to improve the visibility of your social media profiles in search results. Marketing experts know that neither consumers nor businesses exist on only one platform. By using SEO to inform your social media marketing, you can create content that matches organic search intent, meet your customers on their preferred platforms, and remind them of your business, products, and services even after they leave your site.
Links may seem unimportant from a marketing perspective, but they are vital for search engine optimisation. Internal links (between your website pages) improve user experiences by helping people quickly find the information they need.
Backlinks, which come from external sources and link back to your site, increase your website's visibility. They can bring traffic as visitors to other sites click on your links and let search engines know that your website is a credible source. Search engines reward websites they view as reliable by ranking them higher on SERPs, and people are more likely to see and visit websites that rank well.
The overall aim of marketing is to acquire and retain customers. SEO works towards this goal by increasing a website's visibility and ensuring its content matches visitors' needs.
Ultimately, you won't acquire or retain customers if your website or content fails to provide a positive user experience. So SEO aims to improve user experience in several ways. For instance, by ensuring your website loads quickly and is mobile-friendly (which is essential given that over half of all online traffic originates from mobile phones).
Web Choice specialises in search engine optimisation and takes a customer-orientated approach. Our team will help you to build an SEO strategy that compliments your wider marketing efforts, customising it to suit your goals and target audience.
Web Choice SEO includes:
For SEO that's compatible with your martech stack, don't hesitate to contact Web Choice.
SEO, or Search Engine Optimisation, involves optimising a website's content and structure to increase visibility via improved ranking in search engine results pages (SERPs).
In digital marketing, SEO plays a crucial role in increasing organic traffic to a website. Though it can also help improve the effectiveness and reach of paid advertising campaigns. SEO involves various techniques, such as optimising website content with relevant keywords, improving website architecture and navigation, building high-quality backlinks from reputable sources, and ensuring website pages load quickly and are mobile-friendly.
By implementing effective SEO strategies, businesses can improve their online visibility, drive more qualified traffic to their website, and ultimately increase their online sales and revenue. They can also build better customer relationships by ensuring they match the interests and needs of their target audience.
Web Choice plans for SEO as part of a martech stack (marketing technologies) generally start at £4,000 ($5,000). For this price, Web Choice provides a high-velocity plan, the most popular among companies across industries. However, costs can vary depending on how complex or intense the SEO strategy is. Feel free to contact us for additional information and advice on which SEO plan best suits your business.
Most SEO strategies take approximately 6 months to implement and results to be seen. Web Choice utilises short, medium, and long-term strategies to provide faster and more sustained results. This includes targeting lower-volume and longtail keywords that are easier to rank for. Our tactics work to win your business more traffic and conversions while enhancing user experiences.
