Social Media Marketing

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Social media marketing

Social media marketing that turns followers into paying customers

Web Choice plans, creates and manages social media marketing across Facebook, Instagram, LinkedIn, TikTok, X and YouTube, bringing in real enquiries, not just likes.

Zero obligation. A specialist will review your current social presence and tell you honestly where the opportunity is.

17+ years, since 2009 1,400+ projects delivered 4.8/5 on Google Reviews

Businesses we've worked with

Trusted by businesses across the UK

Why businesses trust Web Choice

1,400+

websites and campaigns delivered

17+ yrs

in business, since 2009

97%

client retention rate

4.8/5

rating on Google Reviews

5 ★

rating on FreeIndex

200+

reviews across Google, FreeIndex & Clutch

The basics

Social media marketing explained

Social media marketing is the use of platforms such as Facebook, Instagram, LinkedIn, TikTok, X and YouTube to build brand awareness, engage your audience and generate enquiries, through a mix of organic content, paid advertising and community management, rather than any one of those working alone.

Here is what that means in practice for your business:

  • A consistent brand presence on the platforms your customers actually use
  • Content that reflects your brand voice, not a generic template
  • Paid social campaigns targeted at the people most likely to buy
  • Comments, messages and reviews handled promptly and on brand
  • Reporting built around leads and enquiries, not vanity metrics
  • A strategy that adapts as platforms, algorithms and audiences change

Why do you need social media management?

Your customers are already active on social media, whatever your industry, and they expect a business to be reachable there. People search social platforms directly for the products and services they need, and they talk about the businesses they use, whether you are part of that conversation or not. Social media management keeps your business visible, responsive and part of the discussion, rather than leaving that space to competitors.

Does social media marketing work alongside our other channels?

Yes. As a full-service agency, we also offer SEO, AEO, GEO and PPC, so social media activity is planned alongside search marketing rather than run separately from it. Consistent messaging across channels, backed by shared reporting, tends to perform better than social media treated as an island.

Where we work

Social media platforms we manage

Facebook

Community building, customer service and targeted advertising for businesses reaching a broad, local or national audience.

Instagram

Visual storytelling, Reels and shopping features, well suited to brands with strong product or lifestyle imagery.

LinkedIn

Thought leadership, recruitment and lead generation for B2B businesses and professional services.

TikTok

Short-form video that reaches younger audiences and can build brand awareness quickly when done consistently.

X (Twitter)

Real-time updates, customer service and industry conversation for brands that want a visible, responsive presence.

YouTube

Long-form and short-form video content that supports both brand awareness and search visibility.

Pinterest

Discovery-led browsing that suits retail, home, food and lifestyle brands with strong visual content.

WhatsApp Business

Direct, one-to-one customer communication, connected to your wider social media and enquiry handling.

What you get

How Web Choice helps

Strategy Development

A social media strategy built around your audience, goals and industry, revisited regularly as platforms and habits change.

Content Creation

Writing, design and video that market your products or services directly or indirectly, in a tone that sounds like your business.

Advertising Management

Paid social campaigns, including Meta Ads, built to improve business growth rather than simply increase reach.

Community Management

Comments, messages and reviews handled promptly, promoting the positive while addressing concerns genuinely.

Measurement & Reporting

Regular, plain-English reporting on the metrics that matter, so you can see what social media is actually delivering.

Platform & Meta Ads Management

Hands-on management of Meta Ads and other platform advertising tools, kept optimised rather than left on autopilot.

Influencer & UGC Coordination

Influencer partnerships and user generated content, coordinated as part of a wider strategy, not a one-off activity.

Social Listening

Keeping track of what is said about your business on social media, so you know about a conversation before it grows.

Our approach

Proof, not promises

We do not lead with inflated follower counts. Success on social media looks different for every business, so we agree what genuinely matters to you, whether that is enquiries, bookings, sign-ups or sales, and report against that from month one. Our approach is built on 17+ years of managing marketing for real businesses, a 97% client retention rate, and a 4.8/5 rating from clients on Google.

Client reviews

What our clients say

“I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam, for years on LinkedIn and followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results.”
Justin Rowe, Founder/CMO, Impactable
“Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project.”
Phil Hussey, Managing Director, Advanced Card Bureau Ltd
“We had next to no online visibility or rankings. Thanks to Web Choice, clear improvements were made. Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice.”
Matt Wiggins, Director, Southern Cross Flooring
“After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it.”
Jacob Mummery, Manager, TreeSOS

How it works

Our social media marketing process

  1. Audit & discovery

    We review your existing social presence, competitors and audience, and discuss your goals, so any strategy is built on where you actually stand today.

  2. Strategy & platform selection

    We recommend the platforms that suit your audience and set clear, realistic objectives, rather than trying to be active everywhere at once.

  3. Content & campaign build

    Our team plans and produces content and paid campaigns around your brand voice, with a content calendar you can see and comment on.

  4. Community management & delivery

    Content goes live on schedule, and comments, messages and reviews are handled promptly, so your presence stays active and responsive.

  5. Reporting & optimisation

    Regular, plain-English reporting shows what is working, and the strategy is adjusted as your audience, goals or platform algorithms change.

Sectors

Social media marketing by industry

eCommerce

Product-led content, shoppable posts and paid social campaigns designed to lift traffic and sales.

Professional services

LinkedIn thought leadership, case studies and lead generation for firms with a longer sales cycle.

Hospitality & leisure

Visual storytelling on Instagram and TikTok, alongside review and reputation management.

Healthcare

Trustworthy, compliant content and community management alongside your existing patient processes.

B2B

LinkedIn-led strategy, industry content and lead generation aimed at decision makers, not just followers.

Retail

Community building, influencer coordination and paid social to support both online and in-store sales.

Planning

Timescales and cost

Days

Paid social campaigns can start generating enquiries once live.

2 to 4 weeks

Strategy, onboarding and first content live on your channels.

3 to 6 months

Typical commitment for organic growth and audience building.

How much does social media marketing cost?

Our social media marketing prices are completely bespoke and are determined by your current situation and objectives, rather than a fixed package. You will always know what you are paying for and why, before you commit to anything.

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Why us

Why should you partner with Web Choice?

We're a friendly crew, and most of our new business comes from client and friend recommendations. We don't believe salespeople should do all of the talking for us, so we would rather you spoke to our customers directly to learn who we are and what we do.

  • Strategy, content, paid social and community management under one roof
  • Social media planned alongside your SEO, AEO, GEO and PPC, not in isolation
  • Straightforward advice, with no jargon and no pressure to buy more than you need
  • Reporting built around leads and business results, not follower counts
  • Bespoke pricing, based on your objectives rather than a rigid package
  • 17+ years, 1,400+ projects delivered, and a 97% client retention rate
FAQs

Frequently asked questions

Social media marketing is the use of platforms such as Facebook, Instagram, LinkedIn, TikTok, X and YouTube to build brand awareness, engage your audience and generate enquiries, through a mix of organic content, paid advertising and community management.

We regularly manage Facebook, Instagram, LinkedIn, TikTok, X and YouTube, alongside Pinterest and WhatsApp Business where they suit a client's audience. We recommend the platforms your customers actually use rather than trying to cover every network at once.

Yes. We run paid social campaigns, including Meta Ads across Facebook and Instagram, alongside organic content and community management, so paid and organic activity work together rather than pulling in different directions.

We can take over your existing accounts as they are, building on what is already there, or set up new profiles from the ground up. Either way, we begin with an audit of your current presence before agreeing a strategy.

Our in-house team plans, writes and designs your content, working from a strategy built around your brand voice and goals. Where you already have imagery, video or product information, we build campaigns around it rather than starting again.

Yes. As a full-service agency, we also offer SEO, AEO, GEO and PPC, so your social media activity can be planned alongside search marketing rather than in isolation, with consistent messaging and shared reporting across channels.

We track the metrics that connect to business results, such as engagement, click-throughs, leads and conversions, not just follower counts, and report on these regularly so you can see what your investment is actually delivering.

Yes. Many of the businesses we manage social media for are small or medium sized. A focused presence on one or two of the right platforms, run consistently, is usually more effective for a smaller business than a scattered presence across every network.

Our social media marketing prices are bespoke, based on your current situation, objectives and the platforms involved. We put together a transparent quote after a free consultation, so you know exactly what you are paying for before committing to anything.

Paid social campaigns can generate enquiries within days of launch, while organic growth and audience building are typically a three to six month commitment. We agree realistic milestones with you at the outset, rather than making promises we cannot keep.

Contract terms are agreed with you upfront and set out clearly before any work begins, so you know exactly what you are committing to. We would rather earn your business every month through results than rely on a lengthy tie-in.

Yes. We are based in Bristol, and we manage social media marketing for clients across the UK. Most communication happens by phone, video call and email, so location is rarely a barrier to working together.

Ready to grow your business on social media?

Book a free, zero-obligation consultation and we will review your current social presence, explain what is realistic, and give you honest next steps, no jargon and no high-fives.

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