We build the technical foundations, content and authoritative links that help business buyers find your software as a service on Google, so you get a steady flow of inbound demo and quote requests rather than relying on outbound sales and paid adverts alone.
Why choose us: Intent-focused keywords · A strategy built for your SaaS, not a template
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SEO is the practice of optimising a website for search engines, and it is vital for building organic traffic that does not disappear the moment you stop paying for adverts. B2B SEO for SaaS specifically focuses on improving your website so that other businesses can naturally find you and move along the funnel to purchase your software as a service.
While most people begin their journey on a search engine like Google, this is especially true for B2B customers, who tend to research thoroughly before ever speaking to a salesperson. You need your business ranking well on search results pages so potential customers can find your website and evaluate your software.
In short, B2B SaaS SEO is technical SEO, content strategy and authoritative link building, combined into one strategy that helps business buyers discover, trust and choose your software as a service, rather than a competitor's.
B2B SEO works to improve business visibility and bring more relevant traffic, resulting in higher conversion rates. A well-devised strategy also involves retargeting customers who did not purchase during their first visit.
The core principles of SEO stay fairly consistent whether you sell to consumers or businesses, but the priority given to each one changes. B2B SaaS buyers are typically further along a research journey, so authority and trust matter as much as visibility.
Makes your website crawlable and indexable, with a secure connection, fast load time and responsive design, so search engine bots can effectively read your site and rank it accordingly.
Relevant, well-written content builds trust and demonstrates expertise. B2B content tends to use more industry-specific, professional language than consumer-facing copy, and stays current rather than going stale.
Shows search engines and people that your website can be trusted. This helps your pages rank higher and brings potential customers in from a wider variety of sources.
B2B SaaS companies tend to focus on high-intent keywords rather than the highest search volumes. Since SaaS businesses sell digital products, geographic keywords carry less weight than they would for a local business, so long-tail, buyer-intent keywords are usually the better investment.
B2B SaaS customers are more likely to begin their search on Google than anywhere else. This is generally where the research journey starts, and when your website ranks well, more customers find you organically.
We know that many B2B SaaS businesses avoid SEO because they lack the in-house capability to handle the technical and content work involved. Our clients rely on us to plan, implement and improve their SEO strategy for them, following current best practice and working towards their specific business goals. If your website itself needs work before SEO can do its job, our B2B SaaS web design team can help there too.
SEO helps you organically acquire traffic from people who are specifically searching for what you offer, and it keeps that traffic flowing without an ongoing cost per click. One mistake we often see with B2B SaaS companies is over-investing in outbound sales, such as cold calling, SDRs and BDRs, or paid adverts on Google and LinkedIn, at the expense of organic search. That approach misses high-intent buyers already searching for the software they need, and it puts a time limit on your results: stop paying, and the leads stop too.
Our plan of action takes care of your SEO from start to finish, with short, medium and long-term wins built into a single strategy.
We begin with an in-depth analysis of your current website, so we know exactly where your strengths and weaknesses are and how to prioritise the work ahead.
We ensure your site has a secure connection, responsive design and fast load time, which helps search engines index your pages and reduces the bounce rate caused by slow or hard-to-navigate pages.
On-page work covers mobile-friendliness, HTML tags, page titles and intent-driven long-tail keywords. Off-page work builds backlinks, social presence and brand mentions, so your site is both easy to use and seen as trustworthy.
We plan, create, optimise and publish content that attracts high-quality backlinks, helps more people organically find your site, and builds your status as an authoritative, trustworthy source.
Backlinks signal to Google that your site is a trusted resource, which supports better rankings. Internal links keep your site easy to navigate and help visitors stay longer.
SEO results build over time, not overnight. We continue to check and analyse your website after the initial improvements, fixing issues and finding new opportunities as they appear.
We help set KPIs that measure the success of the strategy, commonly the number of sales and requests for demos or quotes, giving us a solid, quantifiable base for continuous improvement.
SEO is as much about people as it is about search engines. If your website offers a poor experience, you lose potential customers who do not trust it, struggle to use it, or cannot see why they should choose you over a competitor.
Not all SEO is created equal. Here is why our customers choose Web Choice to run their B2B SaaS SEO.
We focus on long-tail, buyer-intent keywords, which matter most if you are competing against larger SaaS companies with bigger ad budgets or better-known names.
There is no one-size-fits-all SEO plan. We listen to your goals and concerns and build a tailored strategy that suits your specific SaaS business.
While most journeys begin on Google, we cover the channels that matter for B2B SaaS, particularly LinkedIn, rather than treating search in isolation.
Traffic alone is not the goal. We focus on bringing targeted leads that are actually searching for your software, with KPIs that show when we hit your targets and where to improve.
Real figures from clients who have trusted Web Choice with their SEO, in their own words.
Southern Cross Flooring went from around 100 organic keywords to almost 2,000 in under a year, moving from page three or four of Google results to the first page for numerous keywords.
Matt Wiggins · Director, Southern Cross Flooring
Porter Logistics now ranks in positions one to seven for multiple search results, following a fast-loading website build with solid content and technical SEO.
John Foshee · CRO, Porter Logistics
B2B SEO for SaaS is the practice of optimising a software company's website so that other businesses can naturally find it in search engines and move along the funnel towards purchasing the software as a service. It covers technical SEO, content and authoritative links, built around the specific way B2B buyers research before they purchase.
SEO does not happen overnight. It typically takes up to three months to start seeing results. We often target short-term wins with long-tail keywords that are niched to what your ideal clients are searching for, less competitive, and therefore easier to rank for, while also improving website usability and load times to build trust and reduce bounce rates. We build plans for short, medium and long-term SEO so you see continued improvements in rankings, traffic, inbound leads and sales.
B2B SaaS companies usually invest from £4,000 a month for our high-velocity SEO plans. Get in touch to discuss your B2B SaaS SEO needs and receive a quote based on your particular situation.
You will want a mobile-friendly website designed to attract visitors, explain the problems you solve, build trust, qualify enquiries, and convert ideal clients into a steady flow of inbound opportunities. If you are unsure how effective your current site is, our team can review it and advise before you commit to an SEO spend.
Yes, Google Ads is a faster route to market, but you pay for every click. The advantage of SEO is that you build organic traffic over time for the search terms you might otherwise pay for, gradually lowering your reliance on ad spend as inbound leads and revenue increase. SEO also builds brand awareness and reputation, particularly when prospects repeatedly see you at the top of organic results for questions around your industry and offering.
If your buyers begin their research on Google, which most B2B SaaS buyers do, then SEO helps them find you organically and keeps that traffic flowing without an ongoing pay-per-click cost. Businesses that rely solely on outbound sales and paid adverts often miss high-intent buyers who are already searching for the software they need.
We will help you achieve your goals and grow your business with an SEO strategy built around how B2B buyers actually search for software.
Book your free consultation session with us now.
Request a QuoteOr call us on +44 117 239 5357 · Henleaze House, Bristol BS9 4PN
