B2B Web Design

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B2B Web Design

Are you searching for the right B2B web design company?

We know that's no easy task. As a B2B company, striking the perfect balance of professionalism without being boring can be challenging. In addition, audiences across sectors can vary drastically, so what works for one business-to-business company may not suit another.

Your website is one of the most important tools at your disposal. It is the first point of contact many of your clients will have with your business and an essential 24/7 sales tool.

The world is more interconnected than ever before, meaning you can access a larger audience pool. However, interconnectedness also means you are likely facing more competition to win interest. Most businesses can't afford to have a sub-standard web design in this day and age. Unfortunately, customers can and will head elsewhere if they don't find a good experience with your site.

The right web design agency can ensure your website is highly-visible, particularly on search engines, has an appealing style and is easy to use. These critical elements help your target audience land and stay on your site.

Web Choice creates customised web designs that keep your clients in focus. While we follow some of the same golden rules as traditional business-to-consumer website designs, we've also curated and tailored standout B2B web design rules of our own.

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WHAT OUR CLIENTS SAY

Justin Rowe

Founder/CMO @ Impactable

"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

What is B2B Web Design?

Simply put, B2B web design is the process of designing websites for businesses that sell to other businesses. Primarily, these websites aim to attract potential clients and increase sales.

Many essential website elements are required to attract your target audience and persuade them to choose your business. It's more complex than creating something that looks good. It is also critical that your website is fast and easy to navigate so that your potential clients can effectively find the information they desire.

For B2B web design to be effective, it must be customised to suit your business and audience. It should also be polished as a platform with an intended business audience. It also requires a tailored structure, with essential information displayed to catch the eye and links to additional pages and content to make exploration easy for potential clients.

A lot goes into creating an effective B2B website, which is why many businesses partner with web design specialists who can translate their goals into reality.

Hiring Expert Help vs Building Your Own Website

With so many website-building tools on the market, you wouldn't be alone wondering if you'd be better off doing your own web design.

Website-builder tools are generally considerably cheaper, and many come with basic templates, so you don't have to be a technical expert to create something that looks great.

So why would you want to hire outside help?

Most importantly, web design companies can build more complicated websites and customise them for your business and clients. And with so many websites on the global stage, you cannot overlook the importance of tailoring your site.

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What Should You Look For When Choosing a B2B Web Design Company?

Not all B2B web design companies are created equal. So how are you supposed to separate the excellent from the average?

It can be challenging to tell which company is the best fit for your business. Fancy websites and high-level promises of earning more sales sound good, but can they tell you exactly how they'll make that happen? It's easier to choose the right web design company when you know what you want and what you should expect.

We've devised a list of the most important factors to consider when searching for a
B2B web design company to help.

Higher Conversions

More conversions mean more sales. So it's no surprise that this is the top goal of B2B and B2C businesses alike. But it's no good for a web design company to say they'll help you improve your conversions: You need to know how they'll make it happen and how you can measure their success.

A well-structured site with up-to-date content and relevant internal links encourages potential clients to stay on your site and develop their interest. Good web design companies will provide each of these and will be able to tailor them to suit your business model.

It often takes time for people to develop their interests, but your website should contain plenty of CTA (call to action) points. CTAs can offer actions like speaking to sales, trying a demo, or purchasing a product. These CTAs are a great way to cater to your audience's needs while helping them to take the next step and proving your brand's worth.

Now, of course, a good web design company will also provide you with proof of improving conversions. Web Choice uses KPIs (key performance indicators) to demonstrate growth. Some common KPIs include traffic, trials or demo requests, and sales.

Managing Each Stage Of The Sales Funnel

Visitors rarely make purchases as soon as they land on your website. Therefore, businesses must ensure their website caters to visitors at every stage of the sales funnel, from initial interest until the final sale. Generally, the more expensive something is, the more time is needed between initial awareness and purchase.

B2C companies can often have a shorter sales process since consumers need less time to make an individual decision to buy a product or service. On the other hand, business purchases are rarely linear and involve more decision-makers.

Your business sales funnel must be tailored, customer-centric, and operate across channels. For this reason, we typically see B2B websites investing more in keeping and regaining customer interest so they can make more sales.

B2B Sales Funnel

  • Awareness
  • Interest
  • Consideration
  • Intent
  • Evolution
  • Purchase

The best B2B web design companies know the longer sales process and can custom-make sites to meet your target audience's needs.

Web Choice, for instance, helps garner awareness through tactics like SEO (search engine optimisation). A well-designed, fast website with quality media and topical content will ensure your audience's interest, while honest information about pricing and services will move clients into considering your company. From here, options to speak to your sales team and demo your product are critical to persuade businesses and generate purchases.

In-Depth Research

Your B2B website isn't only for your business and your services or products. It's about your clients. But unfortunately, many website-building tools and companies overlook the importance of your audience.

Understanding your target audience, their needs, and how they often make purchases is crucial. A buyer profile, including essential details about your typical patron, such as age or industry, is beneficial. Web design agencies can help craft a website for your target demographic, which enhances user experience and boosts lead generation and sales.

It's not just audience research that's required for more effective web design. Competitor analysis, which is also frequently overlooked, is essential. To outperform your competition, you must be aware of what they're doing.

Technical Web Design Elements

Most businesses know they need a site that functions smoothly, but understanding how to make this happen can be more challenging. The benefit of working with an experienced web design company is that they have specialists to handle building an effective site and fixing any possible bugs.

For example, Web Choice's technical experts can ensure your website has fast load times and no errors.

Our specialists can also assist with creating a responsive web design. People will visit your site from a variety of devices, so it's essential that your website can automatically adapt to fit different screen sizes. In the last part of 2022, over 60% of global web traffic originated from mobiles. The most responsive design will ensure you can provide your clients with the best user experience.

Media and content

We've all visited websites where the copy is bland or poorly written. This discourages people from staying on the site and can leave other businesses with a terrible impression. Web Choice provides expert assistance with creating easy-to-read copy for your website.

And that's not all. Your B2B website doesn't have to be text-only. People have different preferences when it comes to consuming content, and having a balance of text, video, and graphics or images can ensure your website connects to more people.

The best web design companies have the team to help you create a well-rounded and effective website that motivates a positive response from potential clients.

Testing and Evolution

Outstanding B2B websites aren't born overnight. While a good web design company will create a more effective and customised website from the start, it won't always be perfect. Issues may crop up once your site is live, or your audience may not respond as expected.

Web Choice continues to test your site and analyse data. We use this intel to further develop and improve your site so you can get the traffic, qualified leads, action, and sales you desire.

Why Choose Web Choice B2B Web Design?

There are many B2B web design companies, and each tackles website building differently. So what makes Web Choice unique?

Goal-Focused



We help you realise your goals and set KPIs to measure our achievement progress.

In-House Specialists



Web design involves various areas, and Web Choice has the experts needed to manage everything from technical web building to SEO, design, and copy creation.

User-Friendly



No one wants to visit a website or use a company that makes things overcomplicated; that's why Web Choice web design is user-focused.

Research-Focused



The better we understand your clients and competitors, the more effective website we can create.

Evolution



Your business and client needs will change over time, so Web Choice tests and develops websites that can grow with you.

Improve visibility with SEO

Web Choice is more than just a web design company. Alongside providing the direct services required to build an effective B2B website, we also offer vital SEO and marketing services.

Most people, including business staff, begin their research journey on search engines like Google. It's near impossible to sustainably improve traffic without making yourself more visible on relevant search results pages. Web Choice helps craft customised SEO plans so that you can consistently appear in front of your target audience.






FAQ'S

How much does B2B web design cost?

B2B companies often invest £7k+ for a custom design B2B lead-generating website. Contact us to discuss your website plans and we can recommend a tailored solution to hit your goals.

How long does B2B web design take?

Excellent B2B websites can be created in around two months, with the first month spent customizing the main page screens and the second month used to write code, carry out testing, and enhance the site. Depending on the requirements and objectives you have in mind, this timeline may increase.

What pages should a B2B website include?

The must-have pages for B2B websites include:

  • Home
  • About Us
  • Services or Products
  • Pricing
  • Case studies and Customer Stories
  • Contact Us
  • Thank You Page
    (We like to show this after customers have completed contact forms, so they know their request has been received)

How do you ensure B2B websites drive inbound leads/demos?

Our B2B websites are crafted with your ideal clients in mind. This means we craft the design to engage them. And quickly show them the main things they want to see, learn and understand to position your company as the solution to their problem. We then build trust with your website pages and use clear call to actions to direct visitors to speak to your sales team.

Do you provide B2B marketing services?

Yes - Check out our B2B SEO Services page

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B2B Web Design?

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