Websites are the meeting ground where most customer business relationships begin. A SaaS web design company should help you create a visually pleasing, user-friendly site with the necessary information visible to your target audience.
It's important to know that web design is not a one-size-fits-all task. Your website should reflect your brand and meet the specific needs of your ideal clients to maximise qualified leads, interactions, and conversions.
In particular, SaaS (software as a service) companies require a website that can easily communicate problems solved, benefits, and your USP (unique selling point).
Today, software as a service has become an integral part of life for many. The industry is already worth an estimated $195 billion, with companies of all sizes depending on SaaS applications to improve business efficiency. In fact, the use of software as a service has increased by over 50%. For example, organisations with 50 to 99 employees use around 24 applications, and those with more than 1,000 employees use 150 or more.
The explosion of the SaaS industry represents outstanding growth opportunities and increasing competition. So if you want your SaaS website to stand out, you'll need an exceptional website.
Here at Web Choice, we believe brand, message, usability, and tech are the core of creating a website that makes your target audience stick around.
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"I run the largest B2B LinkedIn ads agency in the US. The Web Choice team are amazing. I've known the co-owner, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. We recommend Web Choice for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."
"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
A SaaS web design company typically offers a core service of creating a functional website for your business, including the most important pages. However, what is included in this service can vary.
When people think of SaaS web design, many think of coding and the technical side. But the truth is that there are many other things to consider, some of which must be tackled long before the technical stuff begins.
At Web Choice, we start by researching your business and target audience. From here, we will work with you to create a website framework that meets your specific needs. This plan typically involves the visual side of things, like design and media, programming and technical elements, to ensure your website functions smoothly, and SEO and marketing to improve traffic.
Once the website is built, the Web Choice team runs several tests to check for bugs and to ensure everything is operating perfectly. With these checks completed, your website will be ready to launch.
For some SaaS web design companies and most web design tools, the job is done once your website is launched. This isn't our approach.
Once your website is launched, our team offers continued support to maintain and evolve your site. Our continued analysis shows specific strengths and weaknesses that may not have been immediately obvious. We help you to improve user experience so potential clients will stay on your site and continue to develop their interest in your business.
Your SaaS website must keep up with your growing business and client requirements. A site with no new content or that fails to stay up-to-date will eventually become obsolete. Search engines are constantly crawling and indexing pages according to their usefulness and relevance to search queries.
Publishing new content is a great way to prove your site is helpful, meaning an increased domain rating, better ranking on SERPs, and more traffic, qualified leads, and sales.
Many SaaS web design companies claim they're the best thing since sliced bread, so how do you decide who the best fit for your SaaS business is?
We've compiled a list of the most important things a SaaS web design company should offer to help you get more from your website.
Web Choice SaaS web design is special in a few ways.
We are SEO and marketing experts. Our SaaS web design is infused with this understanding and helps us drive more traffic, particularly more qualified leads to your website.
Hiring outside help can be a great way to relieve pressure on your team. It leaves you with the time needed to complete your most critical tasks for running and growing your business. In addition, B2B SEO specialists will provide a comprehensive SEO strategy while guiding you away from potential errors which could negatively affect your traffic or lead conversions.
The multi-faceted team at Web Choice can help you turn your goals into a reality. Our carefully developed and customisable SEO strategies increase traffic and, more notably, bring you more qualified leads that convert into sales.
SaaS businesses tend to invest £7,000 plus for a straightforward lead generation SaaS website. However, for a longer-term solution that fuels sales with qualified inbound leads, which is what most SaaS companies choose, costs are around £10,000.
It takes around 2 months to build a great SaaS website, with the first month spent creating customised main page screens and the next month used to develop code, implement testing, and improve the site. The time required may extend depending on the specs and goals you have in mind.
We recommend SaaS websites include at least these 7 main pages:
