A dedicated SEO consultant for London businesses, covering technical SEO, AEO and GEO alongside Local SEO, with clear monthly reporting so you always know what has been done and what it has achieved.
1,400+ websites delivered · 17+ years' SEO experience · No lock-in contracts
Trusted by businesses across the UK
websites delivered
in business, since 2009
client retention rate
rating on Google Reviews
rating on FreeIndex
reviews across Google, FreeIndex & Clutch
Search Engine Optimisation is the process of improving a website so that it ranks higher for the searches your customers are already typing into Google. Done properly, it puts your business in front of people actively looking for what you offer, rather than relying on them finding you by chance.
Most websites never see meaningful organic traffic, because a good-looking site is not the same as a search-friendly one. An SEO consultant closes that gap with focused keyword research, technical fixes, content development and a strategy built around your specific market, so your brand becomes genuinely visible to the people searching for it.
SEO also carries one of the strongest returns of any marketing channel. The upfront cost is low compared with paid advertising, and the visibility it builds keeps working long after a campaign would have ended.
In short: an SEO consultant researches, builds and reports on the strategy that gets your website found on Google, working across technical SEO, content and Local SEO so results are measurable rather than promised.
Search no longer stops at Google's results page. Your customers are just as likely to ask ChatGPT, Google's AI Overviews or Perplexity, so we build your SEO consultancy around all three ways your business gets found.
Traditional search engine optimisation, the technical, content and keyword work that gets your website ranking on Google.
Answer Engine Optimisation structures your content to appear in featured snippets, voice search and direct AI assistant answers.
Generative Engine Optimisation shapes how your business is described and cited in AI-generated results, such as ChatGPT and Google AI Overviews.
All three are included in our SEO consultancy for London businesses, not sold as separate add-ons, because a page built to rank well for Google is largely the same page an AI assistant needs to cite you with confidence.
Reviewing your site's organic search performance, running tests and identifying issues that are quietly holding your rankings back.
Running regular keyword research and selecting the terms most likely to bring in the traffic that actually converts.
Preparing and presenting regular, clear strategy reports, so progress is visible rather than left to trust.
Tracking, reporting on and analysing paid campaigns alongside organic performance, where PPC forms part of the plan.
Building SEO-focused content, from blog posts to service pages, that targets your priority keywords properly.
Working alongside our web development team to implement technical changes that keyword research alone cannot fix.
Improving website structure and on-page content around the keywords that matter most to your business.
Making sure the traffic you gain is met with calls to action that actually turn browsers into enquiries.
Tracking click rates, redirects, bounce rates and the other key SEO metrics that show whether the plan is working.
Web Choice has a team of SEO consultants ready to help your business reach the top of Google's results. We do not deal in empty promises. Our own website ranks on page one for a number of relevant, competitive keywords, and we bring the same approach to every client account.
These are verified reviews from Clutch and Google, not written by us. Every quote can be checked against the original review.
Jeavons Eurotir, a UK logistics and freight forwarding specialist, came to Web Choice with key industry search terms not appearing anywhere in the first five pages of Google, alongside an underperforming Google Ads account. We combined a full rebrand with an on-page SEO strategy targeting industry-specific keywords and authoritative backlinks, plus a PPC overhaul focused on qualified, high-intent traffic.
Full case studyLocal SEO is how a London business gets found by the customers nearest to it, rather than competing head-on with every business in the UK for the same broad search terms. It combines a fully optimised Google Business Profile, consistent NAP data, location-specific content and a genuine base of customer reviews, and it is a core part of our SEO consultancy for London-based businesses.
Claiming, verifying and fully optimising your Google Business Profile, previously known as Google My Business, so it works as an active ranking asset.
Keeping your business Name, Address and Phone number identical across your website, directories and review platforms.
Building and auditing citations across reputable directories, so search engines see your business as genuine and active.
Adding structured data markup for your address, opening hours and reviews, so you are eligible for richer search results.
Helping you build a steady flow of genuine, recent customer reviews, which strengthens both trust and local rankings.
Targeting keyword strategy around the boroughs and services you actually cover, not a generic national approach.
An SEO consultant assesses how well your website performs in search results and sets the strategy to improve it. That covers keyword research, technical audits, content recommendations and ongoing reporting, so you always know what is being done and why. A good consultant becomes the main point of accountability for your organic search performance.
Local SEO is the practice of optimising a website and its business listings so that it ranks for searches tied to a specific area, such as a borough, city or region. It combines on-page optimisation, Google Business Profile management and citation building to help nearby customers find you before they find a competitor.
London is one of the most competitive markets in the UK, with dozens of businesses chasing the same customer searches. Local SEO narrows that competition by targeting the areas and services you actually cover, so your marketing budget reaches people who are realistically going to convert rather than a generic national audience.
The core elements are a fully optimised Google Business Profile, consistent NAP data across the web, location-specific keyword targeting, locally relevant content, and a base of genuine customer reviews. Getting these working together is what separates a business that ranks locally from one that does not.
NAP stands for Name, Address and Phone number. Search engines cross-check your NAP details across your website, directories and review platforms, so keeping this information identical everywhere is one of the simplest ways to strengthen local search trust and avoid ranking issues caused by conflicting listings.
Google Business Profile, previously known as Google My Business, is the free listing that controls how your business appears in Google Search and Maps, including your opening hours, reviews and location. It is one of the most influential ranking factors for local search, so an incomplete or unverified profile puts you at a real disadvantage.
Start by claiming and verifying the listing, then fill in every relevant field, including categories, service areas, opening hours and photos, using keywords naturally throughout. From there, regular posts, prompt responses to reviews and accurate NAP data keep the profile working as a genuine ranking asset rather than a static entry.
Reviews give search engines and customers genuine evidence that your business delivers on its promises. A steady flow of recent, positive reviews improves local ranking signals and directly influences whether someone picks up the phone, particularly in a market as competitive as London.
A citation is any online mention of your business name, address and phone number, typically on directories such as Yell, FreeIndex or industry-specific listing sites. Each accurate citation gives search engines another confirmed data point that your business is genuine, active and located where it says it is.
Citations reinforce the trust signals search engines already hold about your business. A consistent citation profile across reputable directories supports your local ranking, while inconsistent or outdated citations can quietly undermine it, which is why citation audits are a standard part of our Local SEO work.
Structured data is code added to a website that explains its content to search engines in a standard format, rather than leaving them to interpret it. For local businesses, this includes markup for your address, opening hours, services and reviews, which helps you appear in richer, more prominent search results.
Cost depends on the size of your website, how competitive your market is, and the scope of work involved, from a one-off technical audit through to an ongoing monthly strategy. We put together a transparent, itemised quote after a free consultation, so you know exactly what you are paying for before committing to anything.
Most businesses start to see measurable movement in rankings and traffic within 3 to 6 months, with stronger, more established gains building from 6 to 12 months onward. SEO compounds over time, so early technical fixes and Local SEO improvements often show results faster than competitive national keywords.
Yes. Answer Engine Optimisation (AEO) structures your content to appear in featured snippets, voice search and direct answers from AI assistants, while Generative Engine Optimisation (GEO) focuses on how your business is described and cited in AI-generated results such as ChatGPT and Google AI Overviews. Both are included as part of our SEO consultancy, not sold as separate services.
We will review your current website, explain honestly what is realistic, and set out a clear plan to grow your visibility and your enquiries.
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