We plan, build and manage Pay Per Click campaigns on Google Ads and Microsoft Advertising, targeting the people already searching for what you sell. Clear reporting, honest advice and a team that treats your budget like it is their own.
Zero obligation. A PPC specialist reviews your goals and market, then replies with honest next steps, not a sales script.
Search, display and shopping campaigns
Reaching audiences Google Ads alone does not cover
A well built campaign can appear at the top of results the day it launches
Plus a review call to talk through progress
Trusted by businesses across the UK
Why businesses trust Web Choice with PPC management
websites and campaigns delivered
in business, since 2009
client retention rate
rating on Google Reviews
rating on FreeIndex
reviews across Google, FreeIndex & Clutch
Pay Per Click, or PPC, is a form of online advertising where a business pays a fee each time someone clicks one of its adverts. Rather than waiting to earn a position in the organic search results, a PPC provider bids on relevant search terms so your adverts appear at the top of platforms such as Google and Microsoft Advertising, in front of people actively looking for what you offer.
Every PPC account we manage runs on the same principle: you only pay for genuine interest, so the budget goes where it earns its keep. What varies is the strategy behind it, since the keywords, bidding approach and ad creative that work for a local tradesperson look nothing like the campaign that suits an eCommerce brand or a B2B software company.
Running an online marketing campaign brings several routes to choose from, and PPC earns its place because of how directly you can see, track and control the return on every pound spent.
A well built campaign can start appearing at the top of search results the same day it launches, rather than the months organic rankings usually take to build.
Every click, impression and conversion is logged, so you can see exactly what your budget is achieving rather than taking it on trust.
Because you pay per click rather than per impression, your budget goes toward people who have shown active interest, not passive views nobody acted on.
Campaigns can be targeted by location, device, time of day and audience, so your adverts reach the people most likely to become a customer.
You set the daily and monthly ceiling, and campaigns can be paused, scaled up or adjusted at any point, giving you control that traditional advertising rarely offers.
The search terms, click behaviour and conversion data a PPC campaign generates often reveal what to prioritise in your SEO and content strategy too.
PPC works well for almost any business looking to bring in more targeted traffic, whether that sits alongside an existing marketing mix or replaces a form of advertising that has stopped pulling its weight.
A cost effective way to compete for visibility against larger, better established competitors.
Shopping and search campaigns that put products in front of people ready to buy.
Targeted campaigns that bring in qualified enquiries rather than casual browsers.
Immediate visibility while organic search authority and brand recognition are still being built.
We can assist you in taking your accounts to the next level with our Pay Per Click advertising expertise, devising a strategy suited to your circumstances rather than a generic template.
A full audit of an existing account, or your market if you are starting fresh, aimed at understanding purpose, target audience and the data behind current performance.
Search, display and shopping campaigns run and refined by a dedicated Google Ads specialist as part of the Web Choice PPC team.
Our team makes full use of the Microsoft Advertising platform, often reaching valuable audiences that Google Ads alone does not cover.
Visual adverts placed in front of audiences who have already shown an interest in your product or service, building awareness as they browse elsewhere.
Paid social campaigns designed to get your target audience to take the action that matters most to your business, not just to like or scroll past.
By marketing to people who have already visited your website, remarketing improves ROI and converts more of the visitors you have already paid to attract.
A great advert sending traffic to the wrong page wastes budget, so we build and refine landing pages designed to convert the clicks you are paying for.
Clear, monthly reporting on keyword use, spend and results, plus a rank report showing where you stand organically against the keywords you are paying for.
Ongoing bid management focused on the lowest realistic cost per click, so your budget is never spent chasing clicks that were never going to convert.
Our PPC experts examine your target market, research the best keywords, build a results oriented campaign, and pick the advertisements that optimise your campaign for the lowest realistic rate per click.
Free consultation to understand your goals, market and budget
Keyword research and competitor analysis
Campaign strategy and ad creative development
Campaign build, tracking setup and launch
Bid management and ongoing optimisation
Monthly reporting and a review call to discuss progress
“8,621 conversions over three years at an average of $8.82 each.”
Electronics manufacturer · United States
“1,573 checkout conversions in three months at £0.47 each.”
Ecommerce brand · United States
Organic rankings reduce your reliance on paid clicks over time and often lower the cost of the keywords you are bidding on.
A fast, well designed page converts far more of the traffic your PPC budget brings in, so the two are always worth building together.
Strong ad copy gets the click, but persuasive on-page content is what turns that visitor into an enquiry or a sale.
Pay Per Click, or PPC, is a form of online advertising where you pay a fee each time someone clicks your advert. Adverts are placed on search engines such as Google and Bing, and on social platforms, so your business appears in front of people actively searching for what you offer, rather than waiting for organic rankings to build.
It depends on your industry, how competitive your target keywords are, and the ad spend you want to run. We agree a management fee and a recommended monthly budget with you during a free consultation, so you know exactly what you are paying for before anything goes live.
SEO builds organic rankings over time and does not charge per click, while PPC places your adverts at the top of search results immediately and you pay only when someone clicks. Most businesses get the strongest results by running both together, using PPC for immediate visibility while SEO builds long term, sustainable traffic.
We manage campaigns on Google Ads, including search, display and shopping, and on Microsoft Advertising, formerly known as Bing Ads. We also run paid social advertising and remarketing campaigns across the major social platforms where your audience spends time.
Ad spend is separate from our management fee and paid directly to the ad platform. The right figure depends on your industry, competition and goals, so we recommend a realistic starting budget once we have researched your market, rather than a generic figure that suits every business.
Unlike SEO, PPC campaigns can start generating clicks and enquiries as soon as they go live, since you are bidding for placement rather than waiting to be ranked. Most accounts need a short initial period to gather data before bids and targeting can be fully optimised for the lowest cost per result.
Yes. Remarketing and retargeting show adverts to people who have already visited your website but did not convert, keeping your business front of mind and giving you another opportunity to turn that visit into an enquiry or sale.
Yes. Every PPC client is assigned a dedicated point of contact and receives a monthly report covering keyword performance, spend and results, along with an hour long consultation to talk through progress and answer any questions.
We will help you achieve your goals and grow your business with a PPC campaign built around real data, not guesswork.
Book your free, zero obligation PPC consultation with us now.
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