Web Choice designs, builds and supports iOS, Android and cross-platform apps for UK businesses, from a working prototype through to launch on the App Store and Google Play.
Trusted by businesses across the UK
Why businesses trust Web Choice with mobile app development
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Mobile app development is the process of designing, building and testing software that runs on smartphones and tablets, covering the visible interface a user taps through, the backend systems and data behind it, and the integrations that connect it to the rest of your business.
We take a practical view of app development. Not every business needs an app on day one, and we will tell you honestly if a mobile-optimised website would serve you better first. Where an app is the right call, we focus on features that solve a real problem for your users rather than adding complexity for its own sake, whether you are a startup validating an idea or an established business extending an existing service.
No. A mobile app sits alongside your existing website rather than replacing it. We build your app to work with the website and systems you already have, whatever platform they run on, so your current content, branding and search rankings stay exactly as they are while the app is developed and launched separately.
Apps built specifically for iPhone and iPad, taking full advantage of Apple's design standards, security model and App Store review process.
Apps built specifically for Android devices, giving you the flexibility and reach of the world's largest mobile operating system.
One codebase that runs on both iOS and Android, keeping development time and ongoing maintenance lower without compromising on feel.
Secure backend systems and APIs that handle your app's data, whether hosted on your own infrastructure or a cloud platform.
Full handling of app listings, screenshots, store descriptions and the submission process for both major app stores.
Built-in notifications and usage analytics, so you can see how your app is actually being used and re-engage users when it matters.
Secure payment processing plus connections to the CRM, booking, inventory or messaging tools your business already relies on.
Security testing and data protection built in from the start, discussed openly with you before any development begins.
Web Choice designed and built FiveApp for Evenarena, a mobile workforce management and analytics app that brings productivity, performance, HR analytics and workforce planning into one platform. It supports KPI tracking, team and performance management, cost analysis, payroll and gender analytics, reporting and Net Zero planning, built for industries including service businesses, call centres, back office operations, eCommerce, manufacturing, retail, supply chain, logistics and warehousing.
View the FiveApp case studyunderstanding your business, users and required features before design or development begins.
wireframing the user journey and designing the interface for clarity and ease of use.
building frontend and backend together, connecting APIs, databases and third-party systems.
testing across real devices and OS versions for performance, security and stability.
preparing listings, screenshots and descriptions, managing Apple and Google review requirements.
monitoring performance, applying OS updates, fixing issues, supporting new features.
Suits businesses targeting a higher-spending, brand-conscious audience, where Apple's strict review process and consistent devices support a premium or security-sensitive product.
Suits businesses that need the widest possible device reach and greater flexibility to customise features, with no licensing cost attached to the platform itself.
Suits businesses that want both iOS and Android from a single build, keeping development time, cost and ongoing maintenance lower without running two separate teams.
Your customer demographic matters most here. Android often suits a wider, more price-sensitive audience and can be faster to launch, since Apple's App Store review is more stringent. iOS often suits a smaller but higher-spending audience and tends to take a little longer to build, since Swift generally involves less code than the Java or Kotlin used for Android. Your budget and project timeline should also factor into the decision, which is something we help you weigh up during scoping.
an MVP or app prototype
a single-platform app, iOS or Android
a cross-platform or multi-feature app
Cost depends on the workflow of your business, the features you want, the platform you choose and how deeply the app connects to your other systems. The more functionality involved, the longer the build takes, and time is the main driver of cost. Until your requirements are properly defined, an accurate figure is not possible, which is why we scope every project before quoting rather than guessing.
Request a QuoteMobile app development is the process of designing, building and testing software that runs on smartphones and tablets, covering everything from the user interface through to the backend systems, data and APIs that power it behind the scenes.
Cost depends on the features you need, whether you build for one platform or several, and how deeply the app connects to other systems such as a CRM or payment provider. Until your requirements are defined, an accurate figure is not possible, which is why we scope every project properly before quoting.
A simple MVP or prototype usually takes around 4 to 6 weeks. A single-platform app with a defined feature set typically takes 8 to 14 weeks. A cross-platform or multi-feature build usually takes 14 to 22 weeks. Your exact timeline depends on the functionality and complexity involved.
It depends on your customers, your timeline and your budget. Android tends to suit businesses targeting a wider, price-sensitive audience, while iOS often suits businesses targeting a smaller but higher-spending user base. We help you weigh this up against your goals before recommending a starting point.
Native iOS apps benefit from Apple's strict App Store review process, which gives users confidence in data privacy and quality. iOS users are also more consistent in device experience and tend to have higher average spend, which suits subscription and premium products particularly well.
Android is open source with no licensing cost, which keeps development more affordable and gives more flexibility to customise features. It also reaches a much wider device base globally, making it well suited to businesses that need mass-market reach or a lower barrier to entry.
A cross-platform app, built with a framework such as Flutter or React Native, lets you launch on iOS and Android from a single codebase. This reduces development time and cost, keeps both versions consistent, and is usually the right choice when budget or timeline is tight.
A basic, minimally functional prototype can usually be built within 4 to 5 weeks. Prototypes are useful both as a testing tool with real users and as a way to demonstrate your concept to investors or stakeholders before committing to a full build.
Both. We build native iOS apps in Swift, native Android apps in Kotlin, and cross-platform apps in Flutter and React Native. We recommend the approach that fits your goals, budget and timeline rather than defaulting to one method.
Yes. We regularly connect mobile apps to existing websites, CRM platforms, booking systems, payment providers and inventory tools, so your app works as part of your existing operations rather than as a disconnected extra.
Yes. Every app we build goes through security testing before launch, and we discuss data protection and GDPR requirements as they apply to your specific app before any development begins, particularly where personal or payment data is involved.
Yes. We offer ongoing support after launch, covering operating system updates, bug fixes, new features and performance monitoring, so your app continues to work properly as iOS and Android evolve.
We handle the submission process for you, including preparing your app listing, screenshots and store descriptions, and managing Apple's and Google's review requirements, so your app is approved and published correctly the first time.
Book a free, zero-obligation consultation and we will review your idea, recommend the right platform, and give you honest timescales and next steps, no jargon and no pressure.
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