Healthtech integrates healthcare and technology to offer cutting-edge solutions to enhance people's general health and well-being.
Since the Covid-19 pandemic, demand for more flexible and efficient healthcare has boomed. As a result, we are seeing the digital health industry evolving at an unprecedented rate.
In 2020, the worldwide digital health market was worth an estimated $200 billion. Experts suggest the sector will surpass $500 billion by 2024. Within healthcare tech, the US is currently the world leader, though other markets, including the UK, are quickly expanding.
Businesses must engage and invest in digital marketing tactics to stand out in today's increasingly competitive market. One of the most powerful and cost-effective digital marketing strategies is SEO (search engine optimisation).
Approximately 68% of online experiences begin on search engines. Therefore, when your target audience wants to find information or services, they will almost certainly start their research on search engines (most likely Google).
Given how many people use search engines, it shouldn't be too surprising that SEO has become a vital marketing approach for various industries, including healthtech.
To boost your online presence and attract prospects who may become customers, digital health firms must engage in SEO. It is especially important now, given how many new companies are entering the market every year and the rate at which existing businesses are growing.
Investing in SEO is crucial for those hoping to make an impact in the healthtech industry since it enables them to stand toe to toe with major competitors in the market.
You must first distinguish yourself, increase brand awareness, and build trust to attract potential consumers and grow your business.
Planning, creating, and implementing an effective search engine optimisation strategy is no easy task, especially within fast-growing and competitive sectors (like healthtech). Unfortunately, very few companies have the time, knowledge, or staff to effectively optimise their website.
Given the complexities associated with gaining SEO wins, it's unsurprising that many healthcare and technology businesses outsource this digital marketing task. So if you're interested in organically growing your business, hiring expert help is often the best next step.
Web Choice provides a comprehensive SEO strategy tailored for businesses within the healthcare and technology industries.
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Search engine optimisation (SEO) aims to help websites improve their search engine results page (SERP) rankings.
Very few people look beyond the first page of search engine results. Those who do are unlikely to click through to any of the websites they see, with estimates suggesting that as few as 0.63% of people actually click on results from the second page.
With statistics like these, it's unsurprising that many businesses now invest in SEO. If you want people to see and click through to your website, you must ensure you rank well on relevant search terms and queries. And with more companies appearing in spaces like healthcare technologies, it's becoming more difficult and essential to try and improve your rankings and organic traffic.
However, the search engine optimisation process is more complex than many realise.
Successful SEO involves utilising various complementary strategic tactics. It's not good enough to uncover and insert high search volume keywords. You'll need to consider posting regular, high-quality content, targeting achievable (potentially longtail) keywords, boosting brand awareness, improving your website and domain rating, and more.
While there's nothing wrong with adverts, digital marketing tactics like these have drawbacks. Notably, the results gained from these investments will end once you stop putting money in. Additionally, a paid ad isn't always enough to promote feelings of trust, and trust is essential for businesses within healthcare-related fields.
A well-executed SEO strategy is beneficial in various ways, including:
While SEO can take some time to provide noticeable results, it's a worthwhile investment, particularly for those hoping to find their place in an increasingly competitive industry.
As we mentioned previously, SEO isn't a singular strategy. Instead, it involves utilising several complimentary strategies, which, when used together, can improve how well you rank on various related search terms.
Whether you are hoping to implement an SEO strategy yourself or with the help of professionals, you'll need to ensure you're using the best tactics.
We've listed some of the most effective SEO strategies for healthtech companies.
You will get significantly more from your SEO campaign if you have a plan. Of course, this plan will evolve and may need to be adapted according to new trends and data, but the initial plan will provide you with a stable base you can build on.
Often closely linked with creating a plan is setting your campaign goals. It's helpful to develop SMART goals (specific, measurable, accurate, realistic, and time-bound).
While having goals is vital to help you strive and move forwards, it can be disheartening if you set your sights too high. In addition, it's significantly easier to know if or how close you are to achieving an objective if you put something you can measure.
Search engine algorithms are increasingly prioritising results according to search intent. You can't simply include relevant keywords in your content if you want to rank. Instead, you'll need to consider the purpose behind them. Think about what searchers are looking for and what problems they want to solve to create content that answers this demand.
Ideally, you should produce snippets that succinctly answer frequently asked questions within your sector. It is also often worth targeting local and longtail keywords earlier in your strategy, as this can help you gain some essential initial wins.
Content is a fundamental part of search engine optimisation. Well-written, easy-to-read, and on-trend content will help you attract more people. It allows you to target more keywords (and search intent) more accurately, meaning increased traffic and the potential to grow conversions. You must update and publish new content regularly. Not only does this allow you to reassess and target different keywords, but it improves your perceived authority and means that search engines are more likely to rank your site higher.
Using topic clusters is one way to build a better healthtech content strategy. This approach creates various content pieces around a particular topic or sub-topic. The beauty of topic clusters is that you can enhance your perceived authority and expertise on a specific subject. Additionally, if one of your pieces does well, it will positively impact others in its cluster.
Links on your site, whether they connect internally to your other pages or externally to another business, can improve the user experience. Thoughtfully placed links allow your audience to jump straight to the information they want, making their journey as effortless as possible.
Aside from these on-page links, you'll also need backlinks. These off-page links sit on third-party websites and connect back to your business. In general, backlinks are harder to accumulate.
Web Choice's SEO strategy takes a long-term approach, including creating posts for third-party sites and building relationships to increase backlinks organically. The more high-quality and relevant backlinks you have, the more credible and authoritative your site will be. And search engines, which aim to provide users with the best and most reliable information, will boost your rankings.
Building trust between your company and clients is vital in every industry, especially within the healthcare sector. Without faith, your healthtech business is unlikely to grow even if new people find and visit your website.
So, how can you promote feelings of trust?
Contrary to what some people believe, SEO is about optimising your website and content for users and search engines. Realistically, people don't trust businesses if they have a negative experience on their website.
To build the confidence of your site users, you'll need a professional aesthetic, informative copy, and an overall easily navigatable site. It's also critical that you enhance technical SEO elements.
For instance, fast-loading web pages have lower bounce rates. Your audience is more likely to stay on your site if it loads in 2 seconds or less. And with over 50% of all worldwide web traffic now originating from mobile phones, your website must be mobile-friendly.
If you improve each element, search engines will view you as more authoritative, giving your business a better SERP ranking. In turn, your SERP ranking directly impacts how trustworthy searchers believe your site to be. They automatically have more faith in websites that rank on the first page of results.
Your website is the most critical medium through which you can leave users with a good impression and provide a positive experience. To achieve this, you'll need a site that looks professional and functions smoothly, especially if you are working in the healthcare and technology industry.
SEO is a highly efficient and cost-effective digital marketing approach. However, it isn't easy to achieve the top SERP rankings or significant traffic and conversion growth, and this is why so many people outsource their search engine optimisation efforts.
Web Choice can assist throughout every stage of the SEO process. We understand how to best implement SEO campaigns, even in fast-growing and highly competitive industries like healthcare technologies.
Our specialists can take the weight off your shoulders, allowing you to focus on your business while we concentrate on providing you with the best possible results. Don't hesitate to get in touch with us to find out more and discuss your options for SEO for your healthtech company.
SEO is one of the most cost-effective digital marketing strategies. Typically, healthtech companies spend approximately £4,000 ($5,000) for a high-velocity SEO plan with Web Choice.
More complex or intensive healthtech SEO strategies may be more expensive. For more SEO pricing information and advice on using search engine optimisation to achieve your goals, contact the team at Web Choice.
It's normal not to see significant results from your SEO campaign for around 6 months. Because search engine optimisation relies on stimulating organic growth, results are often a little slower and less evident at the start.
Of course, half a year is a long time to wait with no ROI (return on investment). That's why we implement short, medium, and long-term strategies at Web Choice so that we can capture wins sooner and more sustainably. For instance, we can help your healthtech business find and target appropriate longtail and local keywords that are easier to rank for and which start boosting your perceived authority.
