Jeavons Eurotir is a leading UK logistics provider based in Birmingham specialising in global shipping, freight, warehousing, and customs brokering services.
Jeavons requested a complete rebrand, accompanied by an SEO and Google Ads campaign designed to achieve increased online visibility for specialised logistics and transportation services.
After initial review and analysis (conducted in March of 2025), it was established that the current platform was underperforming for key industry-specific search terms. Targeted keywords did not appear within the first five pages of Google rankings, which was severely limiting reach. The client also required a brand refresh with the aim of more closely representing their prestigious position within the industry.
At the same time, the current Google Ads campaign was underperforming. The conclusion was that the platform needed to attract more specific, qualified leads that were more likely to convert.
Our branding team began work on the rebrand, with the clear goal of representing Jeavons Eurotir as a class leader with a contemporary, minimalist online presence. The site was transformed into a showcase of specialist services that built trust and highlighted the value of partnering with Jeavons.
Once the rebrand was complete, Web Choice’s SEO team devised a comprehensive strategy encompassing the following activities:
In April 2025 we overhauled and optimised the currently running Google Ads campaign. The newly defined goal was to reduce overall ad spend and target high-intent customers who are more likely to convert (fewer clicks; more conversions). What we did:
Through highly targeted SEO and PPC campaigns, Web Choice successfully increased Jeavons Eurotir’s visibility. The brand’s positioning as a specialist leader was achieved with the redesign, plus an increase in qualified leads with reduced ad spend.
We’re proud of how we’ve helped Jeavons Eurotir to maximise marketing efforts and continue to support them with ongoing SEO and technical support.
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