The short answer is yes, and depending on what products or services you're selling, a blog could benefit your site in more ways than one. In the short article we will address some questions concerning blogs and explore the main reasons why you might decide to add a blog to your site.
Building Credibility
If you do add a blog to your website and regularly update it with high quality insights into your particular niche, this can be a great way to demonstrate your authority, knowledge and expertise, which in turn builds trust with your potential customers and encourages users to return to your site again in the future.
Increasing user engagement
Blogs are really effective at increasing engagement as you can link to similar articles or post surveys on social media. The more engaged users are the more likely they are to remain loyal to your brand and be an advocate for your offerings.
The art of SEO
Blogs really help in terms of search engine optimisation as they demonstrate to the search engines that you are consistently putting out high quality relevant content. Each blog post you add to your site can also be a great way of increasing keyword exposure.
Marketing strategies
A blog section on your website is the perfect platform to share content. You can link blog posts to social media, such as LinkedIn and Facebook and you can remind users to sign up for your newsletter and email marketing campaigns. Not only will these activities help drive new customers to your site, but they also help with SEO, which in turn will increase your exposure to new customers even further.
Blogging FAQs
Q) How active does your blog need in order to achieve tangible results?
A)Ideally, if you can, you should try and add content to your blog on a weekly basis. If this is a bit of a stretch, then we'd recommend at least adding a blog post once per month minimum. Consistency is hugely important in ensuring your audience keeps coming back for more.
Q) What's the best format for my blogs?
A)This somewhat depends on the niche you are in, so for example, if you sell software as a service, how-to guides can be really helpful in demonstrating experience and expertise. Instructional content is valued as high-value content by the search engines.
Q) In what ways do blogs impact SEO?
A)if you create regular blog posts, then the search engines will prioritise your site and boost your search engine rankings
Q) How should you promote blogs?
A)Social media can be a really effective blood promotion. Email campaigns are good too, as they can highlight when you content is added to your site. Cross promotion can work wonders too, so try asking content creators to share your content and backlink to your site
Q) How do you know if your blog strategy is working?
A)There are a number of key metrics you can use to determine the effectiveness of your blog post. You can monitor page views, bounce rates, and conversion rates, to determine which type of content performs the best. Remember to reach out to your customers and ask them if there is any content they would like you to create.
