The Client
Progressive Soccer is concerned with the development and promotion of non-league football players across the UK. Their aim is to build connections and grant players access to the resources they require to progress their careers.
The Project
Progressive Soccer approached Web Choice with the goal of building a bespoke platform that targeted a specific section of players in the non-league UK football scene. Their approach was to reduce barriers and make it as easy as possible for players and organisations to connect and engage via the new platform.
The proposed plan was to build a controlled-access platform complete with smart user flows, robust data integrity, and a mobile-first approach to the design and layout.
Web Choice would design and build this new platform from the ground up with WordPress. Bespoke features would be implemented to cater to specific users.
The Challenge
- Identify two distinct user groups and design separate onboarding and access levels for each.
- Grant users the ability to input detailed, structured information in a consistent format.
- Allow approved users to search, discover, and communicate in a secure manner.
- Design with mobile in mind at every stage of the build.
- Develop a flexible WordPress backend that allowed future updating without any risk of third-party licensing issues.
Web Choice’s Strategy
We developed user-specific account areas complete with private dashboards for each user group. The dashboards were capable of:
- Tracking and display of overview metrics
- Profile sections that were editable
- Functioning as communication centres for direct messaging
- Providing real-time notifications
Dashboards were to be protected behind login credentials, with custom validation logic to ensure complete privacy.
Structured Profile Creation
Custom WordPress forms and taxonomies were developed for structured data collection. These included, but were not limited to:
- Multi-select role definitions
- Historical data input with pre-defined parameters
- Controlled location + categorisation fields
The backend was to utilise custom post types, ACF, and custom logic to deliver full data integrity.
Controlled Visibility & Filtering
Elements of the profile data are visible externally; however, sensitive features are hidden behind login/role-based access. Individual users are in control of how much or how little of their profile is made visible to others, with toggles for anonymity built-in.
Search functionality is provided by dynamic filter logic allowing for a high level of precision, and each listing displayed is based on logic that restricts access to logged-in, approved users only.
Messaging System
The new platform required a purpose-built internal messaging system with which users are notified when messages arrive, and conversations remain entirely within the secure boundaries of the Progressive Soccer platform.
Role-based rules define which user can initiate or respond, ensuring communications stay appropriate and relevant at all times. Message moderation capabilities were also implemented at the admin level.
Design & UX
The platform’s aesthetic is authentic to the branding guidelines supplied - black, red, and white using clean minimalist lines and a contemporary layout.
- Mobile-first responsive layout
- Fully optimised CTAs + navigation logic
- Lightweight front-end delivering enhanced speed and usability
- Streamlined sign-up journeys for both user types
Each and every component was first wire-framed, prototyped, and then approved before the full build commenced.
Security & Admin Controls
- Site-wide SSL encryption
- Secure sign-up + login workflows
- Role-based content access
- Fully GDPR-compliant handling of data
- Admin-level content + user control
Administrators have the ability to monitor sign-ups, manage content, review message traffic (where permitted), and update system settings with utmost simplicity.
The Results + Client Feedback
Progressive Soccer has taken charge of a streamlined, scalable platform that’s easy to manage and ready for phased feature expansion.
“The final product delivered everything we envisioned and more. Clean interface, robust build, and built exactly to our spec. The Web Choice team was easy to work with and always one step ahead.” — Progressive Soccer.
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