Case Study: Progressive Soccer

Client - Non-league Player Platform - Web Choice

The Client

Progressive Soccer is concerned with the development and promotion of non-league football players across the UK. Their aim is to build connections and grant players access to the resources they require to progress their careers.

The Project

Progressive Soccer approached Web Choice with the goal of building a bespoke platform that targeted a specific section of players in the non-league UK football scene. Their approach was to reduce barriers and make it as easy as possible for players and organisations to connect and engage via the new platform.

The proposed plan was to build a controlled-access platform complete with smart user flows, robust data integrity, and a mobile-first approach to the design and layout.

Web Choice would design and build this new platform from the ground up with WordPress. Bespoke features would be implemented to cater to specific users.

Client - Non-league Player Platform - Web Choice

The Challenge

  • Identify two distinct user groups and design separate onboarding and access levels for each.
  • Grant users the ability to input detailed, structured information in a consistent format.
  • Allow approved users to search, discover, and communicate in a secure manner.
  • Design with mobile in mind at every stage of the build.
  • Develop a flexible WordPress backend that allowed future updating without any risk of third-party licensing issues.
Client - Non-league Player Platform - Web Choice

Web Choice’s Strategy

We developed user-specific account areas complete with private dashboards for each user group. The dashboards were capable of:

  • Tracking and display of overview metrics
  • Profile sections that were editable
  • Functioning as communication centres for direct messaging
  • Providing real-time notifications

Dashboards were to be protected behind login credentials, with custom validation logic to ensure complete privacy.

Structured Profile Creation

Custom WordPress forms and taxonomies were developed for structured data collection. These included, but were not limited to:

  • Multi-select role definitions
  • Historical data input with pre-defined parameters
  • Controlled location + categorisation fields

The backend was to utilise custom post types, ACF, and custom logic to deliver full data integrity.

Controlled Visibility & Filtering

Elements of the profile data are visible externally; however, sensitive features are hidden behind login/role-based access. Individual users are in control of how much or how little of their profile is made visible to others, with toggles for anonymity built-in.

Search functionality is provided by dynamic filter logic allowing for a high level of precision, and each listing displayed is based on logic that restricts access to logged-in, approved users only.

Messaging System

The new platform required a purpose-built internal messaging system with which users are notified when messages arrive, and conversations remain entirely within the secure boundaries of the Progressive Soccer platform.

Role-based rules define which user can initiate or respond, ensuring communications stay appropriate and relevant at all times. Message moderation capabilities were also implemented at the admin level.

Design & UX

The platform’s aesthetic is authentic to the branding guidelines supplied - black, red, and white using clean minimalist lines and a contemporary layout.

  • Mobile-first responsive layout
  • Fully optimised CTAs + navigation logic
  • Lightweight front-end delivering enhanced speed and usability
  • Streamlined sign-up journeys for both user types

Each and every component was first wire-framed, prototyped, and then approved before the full build commenced.

Security & Admin Controls

  • Site-wide SSL encryption
  • Secure sign-up + login workflows
  • Role-based content access
  • Fully GDPR-compliant handling of data
  • Admin-level content + user control

Administrators have the ability to monitor sign-ups, manage content, review message traffic (where permitted), and update system settings with utmost simplicity.

The Results + Client Feedback

Progressive Soccer has taken charge of a streamlined, scalable platform that’s easy to manage and ready for phased feature expansion.

“The final product delivered everything we envisioned and more. Clean interface, robust build, and built exactly to our spec. The Web Choice team was easy to work with and always one step ahead.” — Progressive Soccer.

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WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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