West Country Windows
SEO + Web Design
The Client: West Country Windows specialises in supplying and installing double glazing, conservatories, doors, and windows in the South West (UK).
Client Goal: Complete site redesign along with a tailored SEO campaign that targets an increased conversion rate of customers requesting quotes and enquiries, as well as increased traffic and brand visibility.
The Challenge
The brand and marketing team at West Country Windows determined that their site required an overhaul to bring it up to date visually. At the same time, they believed this would be an ideal opportunity to boost traffic and entice users to take action with increased keyword visibility and organic search (both of which were underperforming).
Web Choice’s Solution
Our design and UX team comprehensively reworked the visual design and layout of the site, as well as the customer experience. The new design was very quick to load and targeted to speak to and attract their ideal customer profile (homeowners in Somerset and Devon who have the budget and drive to invest in home improvements).
We rolled out our carefully constructed SEO strategy, unique to the client:
- Brand new on-site content that was optimising for targeted services and locations.
- Writing and publishing consistent, high-value blog posts that target long-tail search queries and local intent.
- Acquiring high-quality backlinks via specialised business listings, niche directories, social bookmarking, and profile linking.
- Extensive keyword research that identified new queries and terms, including localised areas for organic reach.
The Results
The SEO campaign began to yield positive results following the relaunch of the site, with identified growth in the following areas:
Keyword Growth:
- 500% increase in page 1 keyword rankings across high-value local and service-related search terms.
- Significantly improved reach across multiple regions, attracting customers with high search intent for highly relevant product categories.
Google Organic Performance:
- +80% organic click rate.
- +100% impressions.
- +80% organic traffic.
The results speak for themselves. With the creation of high-value content and the implementation of a new set of keywords, the new site earned authoritative links. Long-term sustainable growth was achieved via increased visibility, organic traffic, and conversions. The partnership forged between West Country Windows and Web Choice continues to this day.
Need help with your website? Get in touch today!