Case Study: Web Design

West Country Windows
SEO + Web Design

The Client: West Country Windows specialises in supplying and installing double glazing, conservatories, doors, and windows in the South West (UK). 

Client Goal: Complete site redesign along with a tailored SEO campaign that targets an increased conversion rate of customers requesting quotes and enquiries, as well as increased traffic and brand visibility.

The Challenge

The brand and marketing team at West Country Windows determined that their site required an overhaul to bring it up to date visually. At the same time, they believed this would be an ideal opportunity to boost traffic and entice users to take action with increased keyword visibility and organic search (both of which were underperforming).

Web Choice’s Solution

Our design and UX team comprehensively reworked the visual design and layout of the site, as well as the customer experience. The new design was very quick to load and targeted to speak to and attract their ideal customer profile (homeowners in Somerset and Devon who have the budget and drive to invest in home improvements).

We rolled out our carefully constructed SEO strategy, unique to the client:

  • Brand new on-site content that was optimising for targeted services and locations.
  • Writing and publishing consistent, high-value blog posts that target long-tail search queries and local intent.
  • Acquiring high-quality backlinks via specialised business listings, niche directories, social bookmarking, and profile linking.
  • Extensive keyword research that identified new queries and terms, including localised areas for organic reach.

The Results

The SEO campaign began to yield positive results following the relaunch of the site, with identified growth in the following areas:

Keyword Growth:

  • 500% increase in page 1 keyword rankings across high-value local and service-related search terms.
  • Significantly improved reach across multiple regions, attracting customers with high search intent for highly relevant product categories.

Google Organic Performance:

  • +80% organic click rate.
  • +100% impressions.
  • +80% organic traffic.

The results speak for themselves. With the creation of high-value content and the implementation of a new set of keywords, the new site earned authoritative links. Long-term sustainable growth was achieved via increased visibility, organic traffic, and conversions.  The partnership forged between West Country Windows and Web Choice continues to this day. 

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WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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