All online companies in the UK should be actively considering how SEO can help them get seen by the right people. So, if your logistics company is not currently engaging with any SEO activities, or you’ve neglected your website for too long, read on to find out what you could be missing out on!
What is SEO & how can it specifically help logistics companies?
Search engine optimisation (SEO) covers a wide range of activities that aim at getting more people to visit a platform. Whenever a business searches for related keyword searches, which in the case of a logistics company might be: ‘UK based freight forwarder’, or ‘affordable shipping and logistics in Bristol’, the rankings in the search engine results returned are absolutely key to discoverability.
If your logistics company is buried somewhere on page 5 of Google results, you will see substantially less organic traffic than all the other UK-based shipping and logistics companies between page 1 and page 5.
What is organic search?
Organic search describes a user query that is entered into a search engine and the natural results returned. By natural, we mean not the top ads above the line, as is the case with Google and many other search engine engines, these will be ‘paid for’ ads. Whilst it is possible to use paid ads effectively, as soon as you stop paying for them, you'll fall right off the top of the search engine results.
The great thing about organic search is that it is sustainable. As long as you keep investing in SEO, your organic search ranking shouldn't drop and can even climb over time if you keep doing what you're doing well.
To summarise, effective SEO from a specialised SEO service provider helps your logistics company:
- Get seen by your ideal B2B clients
- Capture high-intent local search queries (for example: ‘Bristol-based logistics provider’)
- Outrank the competition by targeting niche keywords, services and geographical areas.
Frequently Asked Questions
Q: Is paying a Professional Web Development / SEO Company the right move?
A: In many cases, yes it can be. A leading UK SEO service provider, such as Web Choice in Bristol will research your niche and conduct a range of activities they require industry experience and expertise. A good agency will help you to devise a bespoke SEO campaign that includes:
- Local SEO
- Link building
- Content management
- Technical SEO
- Offsite SEO.
Q: How do you know if an SEO campaign is working?
A: Web Choice tracks measurable data throughout the campaign to assess in real time how well it's doing. The strategy can be altered to suit changing conditions.
Q: What should you look out for when searching for a UK-based Web & SEO Partner?
A: Experience is everything. Check for social proof and SEO case studies. Be sure to check what kind of ongoing support they offer and any guarantees as to campaign performance.
Web Choice is a leading SEO service provider and web development company in Bristol. Our team has a wealth of proven experience helping logistics companies target, and crucially reach, the right customers.
Contact Web Choice now for your free (no obligation) consultation > www.webdesignchoice.co.uk
- By Dan Burt
Dan is an SEO / Content Specialist for Web Choice in Bristol with 10+ yrs experience in digital marketing and content creation.
