For manufacturing companies in the UK, standing and image are everything. Operating within the B2B sector, their online presence must convey precision, excellence and professionalism at every touchpoint. It is amazing just how quickly we form our opinions about a company within seconds of landing on a web page.
Long gone are the days when putting up a rudimentary website went most of the way to legitimising a manufacturing company. If you work within the manufacturing industry and this is coming as news to you, then you really need to read on to find out what you could be missing out on!
Bristol (UK) is home to a number of well-established manufacturing companies, and a quick Google search will demonstrate those that convey their message clearly and concisely, in contrast to sites that aren’t as visually proficient.
If you own a manufacturing company and believe that your online platform is underperforming and could do with a graphical overhaul, Web Choice offers web design and development packages aimed specifically at the manufacturing industry.
Carefully constructed, concise messaging
When it comes to marketing, the advice has always been to keep the message as simple as possible. This can be somewhat of a challenge with manufacturing, as the nature of the services offered can include lots of data and technical specifications.
The secret to effective data presentation isn't purely about accuracy and comprehensiveness; no, above all, it is about being engaging and accessible to a wide audience. In the B2B space businesses are trying to solve problems and overcome hurdles. It is enough to convey how you can solve problems for these businesses without describing how in minute detail.
Attractive, engaging infographics should be used to display vital metrics, and contextual formatting can give order and hierarchy to bodies of text.
Accessibility, engagement, and visual hierarchy
Visual hierarchy is a powerful design principle that helps manufacturing companies present complex data in a clear and effective way. A skilled web designer can guide the user to the most important data points first, helping to avoid information overload while still providing lots of detailed information that manufacturing companies wish to display to potential clients.
Cleverly designed gates can section off text that is only relevant once a user has ‘qualified’ their interest. For example, accreditations, licences and insurance need only be referenced initially with authority stamps. If the user clicks on these, they can then be guided to much more detailed information.
Legible fonts, contrasting colours, and bold CTAs (call to actions) highlight the most important sections of info, such as key performance indicators. Visual hierarchy and smart design choices reduce the likelihood of misinformation and allow for more informed decision-making.
It’s a well-known fact that the longer it takes a user to find the information they require on a website, the more likely they will be to instead ‘bounce off’ and visit a competitor who clearly and concisely answers the same question.
What is brand maintenance ?
Brand maintenance is concerned with keeping your site and its content concise and coherent. Over time, as more and more is added to a site, it can become cluttered and unfocused.
Web design & development for manufacturing companies helps to refresh sites with updated layouts and visuals, refining the user experience. If your manufacturing website has not had a recent audit, you should speak to the team at Web Choice for helpful advice, guidance and a no-obligation quote on updating or even rebuilding your online platform.
Contact the team at Web Choice to find out how we can help you level up your manufacturing site today > Visit our site for more info
