Virtualstock is an innovative SaaS platform that offers dropshipping and curated marketplaces to retailers seeking growth without the need for high upfront investment. With strong credibility & trust, Virtualstock broadcasts with a customer-centric voice, focusing on delivering on brand promises and technical/logistical performance.
Virtualstock outlined a concise, clear brief: to transition their (work-in-progress) website to the HubSpot platform. Figma files were not ready at the stage that Web Choice partnered with Virtualstock, meaning that the project would take one of two paths: pause until the complete design was signed off, or begin work building on what was completed at this stage.
Virtualstock communicated that speed and momentum were very important for them, so Web Choice leapt into action to avoid any bottlenecks.
Web Choice’s development team proposed a phased, bespoke development strategy that mirrored Virtualstock’s existing framework with both teams working in synchrony.
The project began with the creation of the homepage and top nav bar. Both of these elements were keystones of the structural framework and the visual language that was to be carried throughout the entire site.
As the new HubSpot homepage began to take shape, Virtualstock’s design team continued working on inner pages. This approach meant that by the time the second batch of designs was ready, Web Choice’s dev team would be finished with the core navigation and style language.
Web Choice was tasked with the complete HubSpot migration which incorporated the creation of custom modules (to meet Virtualstock's design specifications) in addition to a content management system that was both intuitive and easy to use.
Web Choice’s lead developers worked directly with Virtualstock's Figma files, accurately translating them into responsive HubSpot templates.
Feedback from Virtualstock allowed both teams to forge an increasingly tighter feedback loop that was much more effective that traditional waterfall project management.
Our phased strategy identified two key deliverables:
One: A complete website launch with zero delays.
With the site complete, Virtualstock gave Web Choice the following feedback:
"The quality of work has been fantastic. They are such an easy team to work with, nothing was too much and they are good communicators. Would work with them again. Thanks for all your great work!"A high level of consistent communication was incredibly important for Virtualstock, with two teams working in tandem a phased delivery required very clear communication about dependencies, timelines, and technical constraints.
Web Choice's development team were quick to proactively highlight potential hurdles so that the best possible outcome could be achieved.
Virtualstock's successful site build demonstrates just how effective the team at Web Choice are when it comes to working with other parties.
We understand how important it is to keep downtime to a minimum, and we spend a great deal of time as a team devising strategies that eliminate disruption entirely (where at all possible).
If you require a development partner that works iteratively and communicates effectively throughout all stages of development and beyond, the success of Web Choice’s collaborative approach is proven by the results achieved.
If you'd like to find out more about how we work and exactly what we can do for you, we'd love to hear from you!
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
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"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
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"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
We will help you to achieve your goals and to grow your business.
