A respected veterinary ophthalmology referral centre came to Web Choice UK seeking a refreshed, bespoke website with several priorities.
The main requirements were to present information for both referring veterinary professionals and pet owners, support straightforward submission of referral and advice requests, and comprehensively outline services and pricing.
The client also emphasised the need for a website that would reflect the high standards and meticulous care characteristic of their practice.
Additional features requested included a reviews system, updates about prospective CPD events, contact details, and a location map. As a referral-only service, direct online booking for clients was not appropriate. However, the client wished to ensure the site could still appear in search results for queries regarding pet eye conditions, highlighting the importance of effective SEO.
After reviewing the practice’s initial work on Squarespace, our team recommended a tailored WordPress build to maximise flexibility, site speed, and professional integration capabilities. The finished site offered:
Website link: https://clarityreferrals.co.uk
The resulting website enables referring vets to easily connect and manage cases, while presenting the practice’s services and expertise in a polished, approachable fashion.
Visitor confidence is bolstered by visible client feedback, precise information, and a site experience reflecting the clinic’s values. Thanks to robust SEO, alongside clear calls to action, those searching for pet eye care can access reliable information and are guided to approach their family vet for referrals, in line with the clinic’s operating principles.
“I cannot recommend Web Choice UK highly enough. From start to finish, Tom and Phil were incredibly helpful, responsive, and detail-oriented. They truly did not stop until I was 100% satisfied with the result, and in the end they delivered something far better than I had even anticipated.
Communication throughout the process was excellent – they were easy to talk to, quick to understand my needs, and always very prompt in making changes, additions, or adjustments. Nothing was ever too much trouble, and they consistently went above and beyond to ensure everything was perfect.
On top of their outstanding service, their hosting and security package is more than reasonable for what’s offered, giving me complete peace of mind.
Tom, Phil, and the whole team have been kind, polite, and professional at every stage, and I am more than pleased with the outcome. I would not hesitate to recommend Web Choice UK for anyone looking for website development done to the highest standard.”
Ready to elevate your practice with a bespoke, integrated website? Contact Web Choice UK now, our experienced team will be pleased to discuss your requirements and help you create an online presence that’s as professional and detail-oriented as your own service.
"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."
"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
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