Case Study: Web Design

Jurassic Tree Services
Full SEO Overhaul

The Client:

Jurassic Tree Services is a family-run, NPTC-qualified arboriculture service provider in Devon, specialising in tree surgery. With a passion for environmentally sustainable practices, the business has established a very good reputation for reliability and professionalism.

Timeframe:

April 2021 – April 2022

Key Challenges

With poor search engine visibility and no structured SEO strategy in place, Jurassic Tree Services approached Web Choice and requested a complete overhaul of their SEO efforts. From not ranking at all to top 10 SERP positions for local and service-related keywords.

  • Very low keyword rankings - no top 10 SERP positions with local or service-related keywords.
  • Non-optimised on-page elements (titles, headers, and meta descriptions)
  • Absence of authoritative backlinks to support domain authority
  • Identified a number of technical SEO issues including;  broken links, crawl errors, and slow page loading speeds
  • Website lacked an on-site blog and features relatively limited content across the primary pages
  • Google Business Profile was not fully optimised, which harmed local visibility in search results

The Goals

  1. Increase organic traffic + website visibility
  2. Improve search rankings for specialised services via keywords
  1. Enhance overall user experience and engagement level
  2. Boost local SEO presence
  3. Generate more leads and enquiries

Web Choice’s Solution

On-Page SEO

  • Updated all meta titles, descriptions & headings Improved internal linking structure
  • Fixed image alt tags and footer content
  • Implementation of Google Business Profile recommendations

Technical SEO

  • Improved loading speed across all pages
  • Fixed broken links + crawl errors
  • Updated schema markup
  • Initiated GA, GTM, and event tracking
  • Optimisation of sitemap & robots.txt

Content Strategy

  • Developed a blog and created optimised, high-value articles targeting long-tail keywords
  • Enhanced core page content that targeted newly established keywords

Backlink Building

  • Creation of do-follow links from high-authority sites
  • Targeted relevant directories and citation sites to enhance local authority

Results:

 

Results & Metrics

Audience Growth

Before

After

Users

164

6,958

Organic Traffic

Before

After

Organic Users

36

1,829

 

Before

After

Goal Completions

19

1051

 

Post-campaign Review

After Jurassic Tree Services’ one-year SEO campaign was complete, search performance and lead generation had both vastly improved. 

With our carefully tailored SEO strategy in place, our SEO team focused their efforts on enhancing site content quality and improving technical performance. This campaign transformed the existing platform into a powerful lead-gen tool.

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WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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