Case Study: Kelmi Intelligence

Kelmi Intelligence, a career insight platform for finance professionals



Client - kelmi - Web Choice
Client
Sowena Group

From an Idea to a Live Intelligent Recruitment Platform

Sowena group approached us with a vision to improve the recruitment process by helping employers make better hiring decisions through data driven insights. They had identified the challenges in traditional recruitment and wanted to create a platform that brought transparency, consistency, and intelligence into candidate evaluation.

Our team worked closely with the client from the initial concept through to a fully functioning application.

Our Involvement

We were responsible for the complete product development lifecycle, including:

Client - Hair By Henry - Web Choice
  • 01Discovery workshops to understand the business objectives and user requirements.
  • 02Defining the product scope and application architecture.
  • 03Creating user journeys and wireframes.
  • 04Designing the complete user interface and user experience.
  • 05Developing the underlying scoring logic and algorithms based on the client's business requirements.
  • 06Building the application from the ground up.
  • 07Developing both the front end and back end.
  • 08Implementing secure authentication and user roles.
  • 09Extensive testing, quality assurance, bug fixing, and optimisation.
  • 10Deployment and launch.

The Result

The outcome is Kelmi Intelligence, a live recruitment intelligence platform that enables businesses to gather candidate data, analyse responses, generate meaningful insights, and support more informed hiring decisions.

The platform includes:

Candidate and client portals.

Intelligent assessment and reporting.

Data visualisation dashboards.

Automated scoring and insights.

Secure user management.

Responsive web application accessible across devices.

Technologies & Services Delivered

Product DiscoveryBusiness Analysis
WireframingUI/UX Design
Application ArchitectureAlgorithm Development
Front End DevelopmentBack End Development
Database DesignQuality Assurance & Testing
Deployment & Go LiveOngoing Support

Let's Get Your
Project Started

Talk to Web Choice today and let's build technology that solves real business problems.

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WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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