Case Study: The Informed Patient Online

Client - The Informed Patient - Web Choice

The Client

The Informed Patient Online is a portal which offers detailed, research-backed explanations of medical diagnoses, complete with personalised treatment option routes. All information is based on trusted evidence and respected healthcare guidelines.

The Project

The Informed Patient Online gave our marketing team a clearly defined brief: design and build an authoritative, educational digital platform that connected and resonated with a wide audience. It was essential that our client could easily manage and update the site themselves without software training.

Their choice of platform was ‘Wix' which is respected for its user-friendly features and built-in SEO capabilities. However, one drawback of the platform is that it predominantly focuses on templates. This brief required a clean, minimalist, yet sophisticated design that could inspire trust and convey authority.

The Challenge

The challenge was immediately clear: Design and fully implement a premium quality custom solution within the confines of the Wix platform, fully integrating the Wix content management system. The site required a large volume of high value content, all of which needed to be easy to update and manage internally.

Client - Non-league Player Platform - Web Choice

Web Choice’s Strategy

Once the initial consultation phase was completed, the Web Choice development team set about designing a fully bespoke solution:

  • Custom ‘Figma' Design: Our designers created a comprehensive, custom design using Figma. The decision to use Figma allowed us to hone a unique visual identity and ultimately, delivery a professional site that was highly accessible (crucial for the identified target audience).
  • Wix Studio Scaffolding: The powerful Figma to Wix Studio plugin seamlessly imported our new design, saving a significant amount of resources.
  • Wix CMS handover: To deliver on our content management strategy, the new site was integrated with Wix Content Manager (CMS). Six CMS allowed our client to easily add new content and resources by completing simple form entries within a centralised database.

The Results

An authoritative, aesthetically pleasing, fully functional, and easy to manage platform!
The final website can be experienced here: LINK Our client now enjoys all the benefits and capabilities that our platform has to offer:

  • Clear market positioning: Our unique design and coherent branding separate our client from their competition. sets them apart from the competition, building instant credibility with new visitors.
  • Simple & quick updating: Managing and publishing new content to the site is now incredibly quick and easy.
  • Inspires Confidence: A clean, professional, and intuitive user experience broadcasts authority and trust for visitors seeking medical advice and information.

Our thanks go to The Informed Patient Online for placing their trust in our team, thereby allowing us to design and develop a custom Wix site that delivered on every promise.

If templates and off-the-shelf products can’t deliver the results you need, speak to our team and find out how a bespoke solution can transform your online presence!

Need help with your website? Get in touch today!

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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