The Client
The Informed Patient Online is a portal which offers detailed, research-backed explanations of medical diagnoses, complete with personalised treatment option routes. All information is based on trusted evidence and respected healthcare guidelines.
The Project
The Informed Patient Online gave our marketing team a clearly defined brief: design and build an authoritative, educational digital platform that connected and resonated with a wide audience. It was essential that our client could easily manage and update the site themselves without software training.
Their choice of platform was ‘Wix' which is respected for its user-friendly features and built-in SEO capabilities. However, one drawback of the platform is that it predominantly focuses on templates. This brief required a clean, minimalist, yet sophisticated design that could inspire trust and convey authority.
The Challenge
The challenge was immediately clear: Design and fully implement a premium quality custom solution within the confines of the Wix platform, fully integrating the Wix content management system. The site required a large volume of high value content, all of which needed to be easy to update and manage internally.
Web Choice’s Strategy
Once the initial consultation phase was completed, the Web Choice development team set about designing a fully bespoke solution:
- Custom ‘Figma' Design: Our designers created a comprehensive, custom design using Figma. The decision to use Figma allowed us to hone a unique visual identity and ultimately, delivery a professional site that was highly accessible (crucial for the identified target audience).
- Wix Studio Scaffolding: The powerful Figma to Wix Studio plugin seamlessly imported our new design, saving a significant amount of resources.
- Wix CMS handover: To deliver on our content management strategy, the new site was integrated with Wix Content Manager (CMS). Six CMS allowed our client to easily add new content and resources by completing simple form entries within a centralised database.
The Results
An authoritative, aesthetically pleasing, fully functional, and easy to manage platform!
The final website can be experienced here: LINK Our client now enjoys all the benefits and capabilities that our platform has to offer:
- Clear market positioning: Our unique design and coherent branding separate our client from their competition. sets them apart from the competition, building instant credibility with new visitors.
- Simple & quick updating: Managing and publishing new content to the site is now incredibly quick and easy.
- Inspires Confidence: A clean, professional, and intuitive user experience broadcasts authority and trust for visitors seeking medical advice and information.
Our thanks go to The Informed Patient Online for placing their trust in our team, thereby allowing us to design and develop a custom Wix site that delivered on every promise.
If templates and off-the-shelf products can’t deliver the results you need, speak to our team and find out how a bespoke solution can transform your online presence!