Hair By Henry is a professional mobile hairdressing business serving ladies and gents across Bristol, Portishead, Clevedon and Almondsbury. The business provides salon quality hairdressing services in the comfort of the client's home, using professional products for every appointment.
Like many successful local businesses, Hair By Henry had built an excellent reputation through word of mouth and repeat customers. However, the website no longer reflected the quality of the business or supported its future growth.
Henry approached Web Choice after receiving a referral. His existing website was outdated, difficult to use on mobile devices and no longer generated the level of enquiries the business needed.
The project had several clear objectives:
After comparing several agencies, Hair By Henry selected Web Choice because of our customer reviews, competitive pricing and the value we offered.
Using our RAID (Rapid Application & Interface Development) framework, we designed, developed and launched a completely new website in just 3 business days.
The project focused on far more than visual improvements. Every page was designed to help visitors find information quickly, build confidence in the business and encourage them to make contact.
Our work included:
The website was built to provide an excellent experience across desktops, tablets and smartphones while supporting visibility in both traditional search engines and AI powered search.
People no longer search in just one place.
Many customers still use Google, while others ask AI assistants such as ChatGPT for recommendations before choosing a local business.
With this in mind, the website was developed using modern SEO and technical best practices, including structured content, clear page hierarchy, optimised metadata and location focused content.
This provides Hair By Henry with a strong digital foundation for long term online
visibility.
According to the client, there were many days before the redesign when the website generated no calls at all.
Following the launch of the new website, Hair By Henry reported receiving around two enquiries every day, adding up to well over a dozen enquiries each week. The client stated that this improvement began as soon as the new website went live.
The previous website was difficult to use on mobile devices.
Following the redesign, the client reported that the website now works perfectly on smartphones and tablets, which is particularly important because most customers discover the business using mobile devices. The new website offers:
The client also reported improvements in online visibility.
Following the launch, the website began appearing in local searches for mobile hairdressers in Bristol. The client also confirmed that the business could now be found through AI search tools such as ChatGPT, helping more potential customers discover the business.
Hair By Henry praised the way the project was managed from start to finish.
As a mobile hairdresser, Henry spends much of the day travelling between appointments. Because of this, communication needed to be quick and convenient.
Most communication took place through WhatsApp and email, allowing questions to be answered promptly without interrupting the working day.
According to the client, every stage of the project was delivered on time. Any requested changes were completed quickly, progress was communicated clearly and the overall process was much easier than expected.
The biggest change was mobile. My old website did not work on phones at all, and now it opens perfectly on mobile, which is where almost all of my customers find me.
Before the redesign there were days when the site brought in no calls whatsoever. Now I am getting around two enquiries every day, which adds up to well over a dozen a week that I simply was not getting before.
The project management was spot on. Everything was delivered on time and I always knew exactly where things were up to.
Web Choice made sure mine actually shows up when people search, not only on Google but on the AI tools like ChatGPT. I had never even heard of that before.
Honestly, nothing comes to mind. The whole job was handled exactly how I would have wanted. If anything, I wish I had come to them sooner.
| Objective | Outcome |
|---|---|
| Replace an outdated website | Delivered a completely redesigned website |
| Improve mobile usability | Fully responsive mobile first website |
| Increase enquiries | Client reported around two enquiries per day |
| Improve local visibility | Client reported improved visibility in local search |
| Prepare for AI search | Website optimised for AI Search Optimisation |
| Launch quickly | Delivered in just 3 business days using RAID |
Whether you are a hair salon, beauty clinic, trades business or professional service provider, Web Choice UK's RAID framework enables you to launch a professionally designed website quickly while laying the foundations for long term online growth. With responsive design, SEO best practices and AI Search Optimisation built into every project, your website is ready to attract and convert customers from day one.
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"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."
"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."
"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."
"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."
"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."
"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."
"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."
"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"
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