Web design, web development, and SEO are all disciplines that fall within the wider tech industry and as such, the work and activities they encompass can be misunderstood by those not in the tech or digital marketing industries themselves. We thought it would be helpful to describe a typical day in the life of a Web Design / Web Development company that's based in Bristol in the south-west of the UK to demonstrate the kind of work that goes on, and how one of these services might be useful to your own business in some way.
A Dynamic Environment Cultivated By Web Design Companies
Tom Maynard, sole Director of Web Choice U.K, starts work at 8am, checking his email inbox and his group chats to see which requests have come in overnight and how his team are progressing on the various web projects they’ve been assigned. The company has the following team members:
- Lead web developer
- Web design team
- Branding team
- SEO (search engine optimisation) team
- Project management team
- Social media managers
- Sales team
- Content creators (blog writers, onsite work, graphic designers, illustrators)
Once he’s caught up with his team and replies to any requests he then prepares for a Zoom meeting with a U.S-based client that runs a company that’s looking for help with SEO.
SEO from Web Development Companies
Web design companies now spend just as much of their time and focus on SEO as they do on day-to-day web design activities. This is because the search engines have become much more ‘intelligent’ and discerning when it comes to checking and ranking websites. It is no longer enough to simply pop up a website and hope for the best as you'll find your competitors will massively outrank you by conducting a number of SEO activities. The company that Tom is talking to wants help with their social media management (which helps with offsite SEO), ongoing monthly SEO, and they also want a branding package.
What does an SEO package look like?
On this occasion for this particular client, Tom works with the company in question and draws up a bespoke SEO package that consists of:
- Site audit – full review of existing site to identify areas that need improvement
- Keyword research – competitor keyword analysis, target customer queries etc.
- On-page SEO work – site layout, header tags, page loading speed, internal links
- Technical SEO work – XML sitemap, robots.txt, SSL certificates
- Content strategy – plan offsite content and ensure onsite content is authoritative and provides value
- Local SEO work – publish social proof, local keywords
- Monthly reports – generation of monthly reports showing ranking progress
With that SEO package signed off, Tom then meets with the branding team to work on the branding for a tech company looking to integrate AI into its platform. Branding is highly creative work and is one of Web Choice’s core strengths. Web Choice has fostered a highly collaborative approach, and ideas are fired back and forth till a concept is agreed upon. In the afternoon, Tom then discusses that concept with the M.D. and they agree to move forward to the next stage. The day is rounded off with the publication of a modest sized site for a local tradesman (he’s very happy with the work, which in turn makes Tom very happy!)
Become a part of the story
Web Choice’s definition of success is in helping their clients achieve their individual ambitions. It sounds simple, but it’s a highly effective method of measuring the progress and accomplishments of a web design company. If Tom believes that your business is better served by going a different route than what they specialise in, he'll be honest about that.
Find out how Tom and his team can help your business get in touch with Web Choice right now.
