CASE STUDIES - Web Design

Money Nest
Website Development

Money Nest chose Web Choice to build a new and revolutionary platform that makes the process of applying for a mortgage, simpler and quicker for their customers. The platform demanded all the essential tools such as mortgage calculators, but crucially, it was also connecting customers with expert mortgage advisors that could help them find the best solution to match their financial situation. These advisors, dubbed "mortgage superheroes," have specialist experience in finding products and solving issues for customers who have had increased difficulty in finding a mortgage due, for example, to their unique financial situation.

“Create a user-friendly, informative platform that simplifies the mortgage application process. Required key features include an advanced mortgage calculator, the ability to connect with specialist expert advisors, and custom form requests that can source applicable products and services without negatively affecting credit scores”.

Key Features Implemented

  • Mortgage Calculator: Web Choice built a sophisticated tool with the ability to estimate customers monthly mortgage payments. The mortgage calculator incorporated data including loan amount, interest rates, loan term, and down payment. The generated results gave potential customers insights into their estimated financial commitments, helping them to make a more informed choice.
  • Connected with Experts: We developed a seamless interface that connected dedicated mortgage customers with mortgage experts. These experts are specialists at addressing complex situations with regards to income and loan affordability, thereby adding real value to the process of applying for a mortgage and distinguishing MoneyNest from their competitors.
  • Unique Requests: Web Choice integrated a quick and easy-to-use form into the website, highlighting the fact that credit scores are not affected by anyone using the site for a mortgage calculation. This form matches users with a suitable advisor who can give help and advice based on their unique circumstances.

Technical Specifications

  • Frontend: The website's frontend was built using HTML, CSS, and jQuery, with the main goals of creating a fully responsive site that offered an engaging user experience.
  • Programming Language: PHP was chosen for backend development due to its high degree of flexibility and advanced programming capabilities.
  • Framework: WordPress was utilised for the building blocks of the site due to its highly capable content management system, which facilitates easy updating and scaling.
  • Database: MySQL was selected to manage the web data, ensuring efficient handling of user inputs, calculator variables, and expert advisor info.

Outcome

The unique Money Nest platform was a very successful launch. The mortgage calculator has been especially popular, giving valuable insights to customers who are in the early stages of mortgage application. The ability to connect with expert advisors is a real standout feature, with feedback praising the personalised guidance received, which then often led to a better outcome for the customer.


Conclusion

With the MoneyNest platform, Web Choice achieved the desired outcome of developing a website that simplified the mortgage approval process. With a highly user-friendly interface, practical, easy-to-use tools, and connection with expert guidance, the website effectively addresses many common pain points expressed by potential mortgage buyers.

The whole project highlights Web Choice's ability to deliver innovative, complex, user-focused web solutions to each and every one of our clients, reinforcing our position as a leader in our field.

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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