CASE STUDIES - Web Design

Plexar Interiors
Rebrand & Website Development

Plexar Interiors, a respected interior décor and printing services provider, approached Web Choice for a complete rebrand. Plexar was looking to expand its product range and services on a new platform capable of advanced features that could deliver a highly unique shopping experience, tailored to the individual.

Rebrand Plexar Interior Décor / Plexar and create a sophisticated platform that has the facility for customers to intuitively select, customise, and purchase high quality interior décor. Target product categories include wall prints, wallpaper, flooring, curtains, blinds, table skins, window graphics, splashbacks, and kitchen cupboards.

Key Features Implemented

  • Deeply Customisable: Customers have the ability to select products and then customise them by inputting user measurements and then choosing images from a library. Added capability of uploading images and selecting product variations.
  • Interactive User Interface: The website features hover-over hints and tips, plus the ability to crop images and check their suitability to ensure the quality of the final product is indicative of the brand.
  • Real-time Visualisation: A highlight feature grants customers the ability to visualise how specific product variations will look in situ (e.g., how a wall print will look when actually mounted up on a wall).
  • Industry-leading Image Selection: Integration with external mage banks offers users a virtually limitless selection of high-quality images to choose from.
  • Streamlined Ordering: The website supports multiple pathways to customise products and make a purchase; including product grids, image libraries and category paths.
  • Save Feature: Customers can save their unique designs and images so that they have the option to revisit and modify them at a later date.

Technical Specifications

  • Frontend: Developed using a custom combination of HTML, CSS, and jQuery. The finished product is visually appealing to the target audience, and is intuitive and easy to use.
  • Programming Language: PHP was utilised for backend development of the site, due to its robustness and advanced capabilities for customisation.
  • Framework: WordPress was chosen for its flexibility and straightforward content management system. Frequent updates and product additions can be implemented by the client.
  • Database: M MySQL was chosen to manage the huge quantities of data related to products, user customisations, and the ordering system.

Outcome

The launch of the Plexar Interior Décor/Plexar Printing website met and exceeded expectations. With its new platform in place, Plexar was able to offer a significantly enhanced user experience for its customers, adding real value and cementing its place within the industry. The website has been very well received for its ease of use, extensive customisation options, and seamless integration of printing services. The new visualisation capabilities have revolutionised the process of shopping online for interior décor.


Conclusion

The transformation of Plexar Interiors into Plexar Interior Décor/Plexar Printing, really demonstrates how traditional businesses can embrace innovative IT solutions to bring themselves bang-up-to-date. Web Choice was able to deliver a complete, unique platform that provided a highly personalised and entertaining shopping experience. Plexar’s offering is now unrivalled.

WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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