Case Study: Web Design

Braeside Bond
SEO Campaign

The Client:

Braeside Bond operates a whisky cask warehouse in Scotland. The services they offer are aimed at distillers, cask owners, importers, and investors who are looking for specialist management of their assets. 

The brief

Braeside Bond approached Web Choice with the aim of promoting their existing website. The overall goal was to increase discoverability, as they were not ranking for their industry-specific keywords.

The challenges

  • No presence in Google SERPs
  • No keywords ranking on page 1
  • Virtually no content targeting service-specific search intent
  • Low-level, inconsistent blog content to enable keyword growth
  • Poor organic search traffic and user engagement

The Goals

  • Significantly boost rankings for targeted keywords
  • Improve organic inbound traffic rates and overall discoverability
  • Sustainably grow targeted user base through informative, SEO-driven content
  • Build authority to firmly establish Braeside Bond as a trusted brand

Web Choice’s Solution

Our SEO plan was clear from the off: design and build a strategic SEO campaign from the ground up to generate qualified traffic and direct enquiries.

On-Page SEO

  • The creation of new service-specific landing pages targeting keywords that our research highlighted were priority. 
  • Optimised titles, meta tags, headers, and internal links on all legacy pages.
  • Resolved a number of technical issues affecting performance and SEO, and improved crawlability

Content Marketing

  • Developed and published monthly blog posts which offered genuine value to the targeted customer base.
  • The focus was on keyword-rich, informative and insightful content that distinguished Braeside Bond from its competitors.

Off-Page SEO

  • Implementation of an aggressive link-building strategy that solidified domain authority
  • Secured and built high-quality backlinks from highly relevant authoritative sources to enhance credibility.

Our Results

Keyword Performance

  • From the starting period of 0 keywords on page 1 of Google, up to 12 keywords on page 1 (within the campaign period)

Traffic Growth

  • 140% organic click-rate
  • 220% organic impressions
  • 195% increase in overall organic search traffic
  • 160% organic user growth

Final Thoughts

In a short period of time, Braeside Bond has enjoyed a significant boost in online visibility. From literally zero keyword presence to multiple page 1 rankings thanks to our focused SEO strategy.

Through structured content, on-page refinements, and quality backlinks, Web Choice increased authority and engagement, helping Braeside Bond firmly establish themselves within their niche.

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WHAT OUR CLIENTS SAY

John Foshee

CRO @ Porter Logistics

"I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. Web Choice delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Phil Hussey

Managing Director
Advanced Card Bureau Ltd

"Since the new website and branding went live we saw an instant improvement in the quality of the new leads we were receiving. We have also received lots of positive comments about our new look branding. Working with Web Choice has been a breath of fresh air. They kept us up to date on every stage of the project through phone calls and emails. Because of the ease of the whole process and how impressed we were, we have now increased spend with Web Choice to help us with SEO & PPC."

Jason

Director at Leading Marketing Company

"Web Choice helped us out of a terrible hole, and they were great about it. In just two months, WEB CHOICE successfully delivered a quality website - the code was clean, the team stayed on time and within budget. Moreover, they were helpful and proactive; they handled the project effectively and were responsive through emails and phone calls and quick to solve issues."

Matt Wiggins

Director at Southern Cross Flooring

"We had next to no online visibility or rankings. Thanks to Web Choice clear improvements were made. The keyword research, content and targeting has taken us from just 100 organic keywords to almost 2000 in under a year, we also rank on the 1st page for numerous keywords when before we'd be languishing on page 3, 4 or more! Inbound leads are up and our bookings have been fuller than ever. I would thoroughly recommend speaking to Web Choice to see if they can help you with SEO."

Jan Mikulin

Owner

"Web Choice were keen to understand both our short-term and long-term goals, and more than happy to advise on technical details. They even shared a couple of eBooks with zero obligation. Their patience and support across my detailed selection process were indefatigable and they consistently demonstrated commitment to the project's success."

Jacob Mummery

Manager at TreeSOS

"After speaking to Web Choice, they had the knowledge and professional edge compared to other web companies. A brand new website was designed, with checks all throughout the process to see that we were happy with it. An ongoing SEO project which we are updated on every month. A huge amount of work is done by Web Choice for this and it has benefited our growing business. PPC campaign is being run by Web Choice which has tripled our leads."

Shane Jeavons

Sales Director @ Jeavons

"Sam and the team have taken care of our website design, complex portal to link in with our management software and marketing management. Sam and the team are reliable, responsive and I would have no doubt in recommending them either for website design, SEO or Adwords management."

Mark Grindey

Director at UKBSS GROUP

"We have used Web Choice for 2 websites now and also our marketing/SEO for our hosting company. They were able to take our idea's and get it exactly how we envisioned it. They kept us updated on every step and the team were very quick to make any changes we needed. We now have an ongoing relationship with Web choice and look forward to working with them more in the future and on our marketing campaigns."

Alina Kantville

Director @ JK Doors

"Their incredible web design and development, SEO and paid ads management performance is shown on our company's increase in sales and traffic. Because of Web Choice, there's also an increase in conversions, providing us with a consistent flow of daily leads!"

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