Very few small to medium-sized businesses in the south-west, U.K., have no web presence whatsoever. But sadly, it's no longer enough for a business to simply just put a website up and hope for the best, particularly in competitive sectors such as software as a service for B2B (business to business). SEO or search engine optimisation, is a digital marketing practice that helps to improve a site's search engine position (or SERP) . It stands a much better chance of actually being seen by target customers. SEO can be quite hard to define, and it is always evolving; therefore, it is unsurprising that many don't have a firm grasp on exactly what it is, how it works, and what it has the potential to achieve.
SEO activities typically include:
- Backlinks from other reputable sources on the web
- High value onsite information and content
- Well written (no AI generated) offsite blogs
- Social media management
- Targeting of well researched keywords
- Web layout best practices + sitemap structuring
Expert help with B2B SaaS SEO:
SaaS SEO companies can help your website rise up the rankings by conducting these B2B SaaS SEO activities. Once you've chosen a local SEO company in the Bristol-area to work with, their very first task will be to conduct a thorough SEO audit on your existing site. The audit will highlight the areas that are most likely to achieve the largest SEO gains. You'll receive a bespoke SaaS SEO report detailing the current status and how they plan to carry out SEO work. A reputable SEO company will be upfront and honest here, as it's important to understand there are very few guarantees when it comes to SEO. Any SaaS SEO Company promising to get your site at the top of page one of the Google results, for a modest price, and in ten days (for example) should be treated with the scepticism they deserve! Google ranks websites using a number of different metrics, some of which are known only to Google, but there are definitely activities that an SEO agency can help you with that will, over time, boost your rankings.
Don’t get left behind when it comes to SEO
Search engine optimisation will help to increase your brand recognition, which is incredibly important for B2B SaaS where reputation and discovery are everything. If your competitors are outranking you on search engines, it's likely because they’ve had help with B2B SaaS from a specialist B2B SaaS SEO agency. So how do you choose which B2B SaaS SEO agency to work with? The questions to ask are:
- How niche are their services? Are they genuine SaaS B2B SEO specialists?
- Can they back up their claims with testimonials and client feedback?
- Are they local to the Bristol area, and can you see them in person?
- How quick are they to respond to your inquiry?
Working with Web Choice UK
Web Choice UK is a leading B2B SaaS SEO specialist in Bristol, South West (UK) offering specialist SEO services for small-to-medium sized businesses in your area. Choosing to work with us means that you get help with up-to-date digital marketing tactics from a qualified team of experienced professionals who value their work and the relationships we forge. We’d love to hear from you, just hit the contact us button and let us know how we can help!
