Why Blogging Is Important For SEO

March 17, 2023
Sam Dunning
Why Blogging Is Important For SEO

Blogging is one of the most widely used digital marketing tactics. But with the ever-changing landscape of the internet, it's fair to wonder: is blogging still relevant for search engine optimisation(SEO)? Read on to discover why you should incorporate blogging into your content marketing strategy.

Provides fresh content

One factor that search engines look at when ranking websites is the freshness of the content. So, if you publish a blog regularly, search engines will find and index your content easily.

Since you probably rarely make changes to your homepage and landing page copy, publishing a blog post every few days would be wise. Remember, blogging also helps build a relationship with your audience, as they'll always look forward to reading your posts.

Boosts organic visits

When users search for a term on the internet, they typically do not click on the paid ads. They scroll down and click on the organic search result.

So, every new post you publish is an opportunity to increase the number of visitors to your website. And more visitors means more leads. Do keyword research for every post you intend to publish to ensure you can rank on the first page.

Improves engagement

Creating and sharing content on your website allows your target audience to interact with you. Customer engagement is vital for any business as it helps create a loyal customer base, build trust, and retain customers. It also allows companies to gain feedback, better understand customer needs, and create more personalised experiences.

Helps you establish credibility and authority

Blogging is an excellent way to establish credibility and authority in your industry. By providing helpful content written by experts in your industry, you can demonstrate your knowledge and expertise. People who trust and like your content will likely do business with you.

Builds brand awareness

SEO Blogging is an effective way to build brand awareness as it allows brands to get their message out to a larger audience. Through blog posts, businesses can be seen as thought leaders in their industry. So, whether you have been running your business for years or just started one, blogging will help you get your brand out there.

Blogging tips

Here are some great blogging tips:

  • Have an editorial calendar: An editorial calendar is a great way to plan and organise your content. It can also help you stay on track with posting regularly.
  • Write quality content:Quality content is key to having a successful blog. Ensure your blog posts are well-written, informative, and engaging.
  • Promote your blog:Promote your blog on social media, email newsletters, and other online channels. This will help to increase traffic to your blog.
  • Engage with your target audience:Engaging with your audience is one of the best ways to build relationships and grow your blog. Make sure to respond to comments and questions promptly.
  • Be consistent:Consistency is important when it comes to blogging. Post regularly and stay consistent with the topics that you cover.
  • Use SEO:SEO is an integral part of blogging. Use keyword research, backlink building, and other techniques to help boost your blog's visibility.

Need help building a website blogging strategy? Contact us today to get started.

back to Useful Resources

Discuss A Website
or SEO Project

We will help you to achieve your goals and to grow your business.

Request A Quote

SEO & Websites For Revenue Not Vanity. Discuss your goals with a specialist today.