PPC & SEO – What’s the difference?
SEO and PPC (Pay-Per-Click) serve the same purpose – driving online traffic towards your website. However, they are two very distinct approaches. In simplified terms, SEO is marketing and PPC is advertising. The traffic originating from SEO is organic and arrives free-of-charge to the website owner, if they carry out the work personally (the caveat is that it takes a lot of time and effort to attain SERP rankings and free traffic using SEO). By contrast, traffic from PPC is paid-for. Both practices are variations of Search Engine Marketing (SEM).