SEO

When we browse the Internet and discover a beautiful website with flair and creativity, we take notice and are engaged. Some designs are minimal and clean, and we take notice of their striking statements. The internet is a vast confluence of everybody vying for attention and your website is the vehicle with which we can achieve notoriety.

Web Choice is proud to reveal that the group was named ‘Best Digital Media Agency’ for Somerset at Corporate Vision magazine’s inaugural Media Innovator Awards this year. The intention of the new award is to recognise and spotlight the very best that this ever-changing and competitive industry has to offer.

Web Choice is happy to reveal a new corporate website we’ve been perfecting for our recent client Kenwood Cookers – a project that required not only straightforward design elements, but an advanced SEO strategy to increase the popular brand’s online visibility still further. Kenwood works with premium clients like Curry's, so they needed quality web development to fit their reputation. What’s remarkable about this story is that Kenwood’s Head of Marketing, Giacomo Scotton, actually found Web Choice online via a simple Google search for ‘Web Development Company in the UK.’

Organic SEO (search engine optimisation) is a term used to describe the various techniques that can be employed to achieve a favourable placement on organic search engine results pages (SERPs). Examples include the use of keywords, keyword analysis, link building, backlinking and writing of original content that is contextually relevant to the reader. The key to organic search is to make the effort to research and fully understand what your prospective customers want - and to establish why they might come to you instead of the alternatives.

Search Engine Optimisation (SEO) is one of the best ways to get more visitors and business for your company. Not only that but when compared to many other forms of paid and traditional advertisement it can be a lot more cost-effective in the long-run.

Unfortunately, when some people hear the word 'outsourcing' they run for the hills! However, in this day and age, it is common practice for businesses to assign other agencies to carry out digital marketing work for them.

SEO (search engine optimisation) is a tricky beast. Many leading brands now outsource and put their trust in Full Service Web Development Agencies to deliver outstanding results through SEO.

Here are the top reasons why you should outsource your SEO:

Let me set the scene. You have successfully appointed a Web Development Company to design and develop your new eCommerce store, it looks great, works well and is all up and running.

Great news....however, in order to start gaining visitors and more importantly, sales, you will need to look at SEO (Search Engine Optimization). This, in short, is getting your website organically listed on page one of Google for the keywords your target customer will be searching for your type of business/products/services under.

As a business, naturally, you are always on the lookout for new clients to grow and increase profits. Of course, you want to serve each and every client with the highest level of service, ensuring they are happy with your company, but at the same time you will always need new business.

You may already have a a few existing clients and hold a good relationship with those, however, for further growth, you need to broaden your horizons and this is where Local SEO (Search Engine Optimisation) comes into play.

As any Web Development Company will tell you, SEO (Search Engine Optimisation) is one of the best ways to organically drive traffic to your website and gain more business.

Obtaining and maintaining a high conversion rate for your website is critical when it comes to sales for your business.

There are many ways to increase sales, including: Increasing your Pay Per Click budget, Increasing the level of SEO your business does, producing more content for your website, hitting social media harder organically and with paid ads, etc. All of this costs a considerable amount of time and money.