Reasons why every marketer should care about conversion rates
June 14, 2019
Conversion Rate Optimisation (CRO) is increasingly prioritised across digital marketing departments and agencies, simply because of its impact on a company’s bottom line. In fact, CRO could justifiably be regarded as the “magic bullet” of the modern online marketing world and has a similar stature to that of SEO just 10 years ago. Everyone is talking about it – and everybody wants to learn how to improve their rates. All of a sudden, every single agency out there boasts at least one CRO expert or specialist.
