Reasons why every marketer should care about conversion rates
Conversion Rate Optimisation (CRO) is increasingly prioritised across digital marketing departments and agencies, simply because of its impact on a company’s bottom line. In fact, CRO could justifiably be regarded as the “magic bullet” of the modern online marketing world and has a similar stature to that of SEO just 10 years ago. Everyone is talking about it – and everybody wants to learn how to improve their rates. All of a sudden, every single agency out there boasts at least one CRO expert or specialist.