app development

Our London-based digital marketing agency is keenly up-to-date on current trends in mobile app development in the UK – with a particular focus on the intensifying interest in blockchain, AI or machine learning, and on-demand apps. It’s understood that the blockchain technology market is expected to reach around $20 billion by 2024 – and that milestone wouldn’t surprise us. Developers worldwide are still hoping to capitalise on the decentralised currency platform, mainly by designing the technology to be more intuitive and accessible to the layperson and potential investors.

The festive season is coming and this is a crucial time for all businesses running an eCommerce store. The next holiday may be around the corner, but do not despair. There is still time to ensure your website performs to the best of its ability and Santa and the holiday shoppers provide your online store with some serious profits, rather than a sack full of coal!

These strategies can be applied to any holiday, it doesn't have to be just for Christmas! Here are our top 10 tips to give your eCommerce store the edge on the competition.

Search Engine Optimisation (SEO) is one of the best ways to get more visitors and business for your company. Not only that but when compared to many other forms of paid and traditional advertisement it can be a lot more cost-effective in the long-run.

Unfortunately, when some people hear the word 'outsourcing' they run for the hills! However, in this day and age, it is common practice for businesses to assign other agencies to carry out digital marketing work for them.

SEO (search engine optimisation) is a tricky beast. Many leading brands now outsource and put their trust in Full Service Web Development Agencies to deliver outstanding results through SEO.

Here are the top reasons why you should outsource your SEO:

Let me set the scene. You have successfully appointed a Web Development Company to design and develop your new eCommerce store, it looks great, works well and is all up and running.

Great news....however, in order to start gaining visitors and more importantly, sales, you will need to look at SEO (Search Engine Optimization). This, in short, is getting your website organically listed on page one of Google for the keywords your target customer will be searching for your type of business/products/services under.

Are you looking for a quick way to start driving prospective customers to your website and boost sales? Then Pay Per Click (PPC) is for you.

Let's start with a quick dictionary definition of Pay Per Click:

"(on the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement."

Unlike Organic SEO, PPC provides instant advertisement on Google (or other search engines) to start promoting your products or services and generating new business.