Research indicates that every second of the day, on average more than 40,000 search queries are conducted using Google. This equates to 3.5 billion Google searches each and every day, which globally, equals 1.2 trillion searches each year! Customers are looking for all forms and sizes of businesses, and each Google keyword search produces hundreds of results, however, not all of these results can be seen on the front page. The vast majority of results can only be viewed by clicking through multiple Google pages, and we know that customers don’t do this, they tend to visit only the top links on page one.
So, how do you get your website on the front page of a search engine? - With SEO (or Search Engine Optimisation). SEO is a practice whereby you demonstrate to Google that your webpage is the most relevant result for a particular keyword search. It informs Google that your website (or online store) is appropriate enough to be shown to searchers and online shoppers. There are specific criteria that Google checks when evaluating a web page, and a page needs to score highly with all of these for it to be featured on page one of google. So, if you are to pay particular attention to these criteria when creating your webpage, you stand the very best chance of featuring on Page 1, and by doing so, generating a stream of visitors to your site.
SEO incorporates keywords, key phrase optimisations, link building, content marketing, understanding the actions that need to be taken on a website, and how best to carry them out. In 2020, every website needs to be optimised for better ranking with SEO services. SEO services give that push you need to boost your website to the top spot, by sending the right information to the search engines. A selection of key SEO services that are provided by SEO companies such as Web Choice are:
Keyword Research and Identification - We identify the right keyword for your website by liaising with you and understanding the words and phrases that best represent your business and / or product. We study your competitors and identify companies who rank top for those keywords. We form a strategy to help your company rank as highly as possible in search engine results.
Website Optimisation - We conduct off-page and on-page optimisation, targeting specific keywords in such a way that search engines algorithms will then give preference to your website and content, pushing it higher in the rankings.
Content Analysis - We look out for indicators such as voice search compatibility, ineffective keywords, poor and duplicated content, and name-address-phone number discrepancies.
In addition, we conduct website structure analysis, conversion rate analysis, optimisation of website code and structure… These are just some of the responsibilities that SEO services should be providing. To have your website appear at the top requires careful planning and dedicated effort by professionals. To be in tune with Google's ever-changing algorithms, your website must be regularly updated. To help you get there, Web Choice has a variety of fixed price and affordable options for your business, all to be found at our link; SEO packages UK.
SEO packages in the UK are pre-selected service choices that have been chosen to make the initial decision-making process easier for our clients. We also provide bespoke SEO packages in the UK to suit any specific requirements. The cost of SEO packages in the UK will differ depending on factors such as the size of your business, your location, the previous history of your website etc.
So, if you are looking for a company which will help your website to boost your online profile, and your online trade, Web Choice is here for you. We offer high-performance SEO services that focus on delivering results. Our SEO packages UK are affordable, and cater to your specific business needs. Contact us today to get your website to where it can be seen and visited by every keyword search that’s made.