Recent figures show that Google processes more than 40,000 search queries every second of the day. This translates to 3.5 billion Google searches a day, and a total of 1.2 trillion searches per year! Customers seek businesses of all shapes and sizes, and each Google keyword search yields hundreds of results; however, only a handful of the listings appear on the front page of these results. The vast majority of the results can only be accessed by scrolling through several Google pages…which we know customers typically don't do.
So, how can you get your website to the top of the search engine's results, and on the first page? - By teaming-up with an experienced SEO services company who’ll do all the hard work for you!
SEO - How a search engine works
SEO or ‘Search Engine Optimisation’ is a series of measures implemented by web designers/developers and marketeers, to ensure that search engines(prominently Google), features a listing highly for a set of chosen keywords.
- SEO informs Google that your website is an appropriate match for anyone searching for your products, and /or services.
- When Google evaluates a web page it looks at a number of factors in the content of a specific page, and your website must perform well in all of them in order to appear on Google's first page.
- Keywords, key phrase optimisations, link-building, content marketing, and keeping tabs on the actions to be taken on a website and when to carry them out, are all key considerations of a successful SEO strategy.
In the era of the internet, any business in the UK with a website will benefit hugely from an SEO service package, enabling them to stay ahead of their competition. As a specialist UK based SEO service company, Web Choice has a range of SEO packages that can be tailor-made to suit the requirements of your business and propel your online presence to the very top. If you focus on the following criteria when designing your site, it will give you the best chance of appearing on Page 1 of the results, driving new customers to your site for the very first time.
SEO Services that deliver results
On-page SEO - This applies to actions taken on a website to improve its search engine rankings. Content relevance, meta-data, website responsiveness, internal and external links, web layout, and image optimization are some examples of on-site ranking influencers. On-page SEO ranking factors generally account for a large portion of SEO.
Off-page SEO - This refers to external factors that influence a site's search ranking. Backlinks and domain authority are two examples of off-page ranking factors. Off-page SEO requires a broader approach, implementing backlinks by connecting to social media and featuring your business in directories, review pages, news sites, and blogs can all help here.
Local SEO - This is the method of boosting online exposure in a specifically designated geographic location. This is particularly beneficial for companies and organisations that mainly serve customers in a particular physical location. Measures can include claiming a Google company listing, handling online feedback and ratings, and implementing location-specific keywords, amongst many other initiatives.
Technical SEO - This relates to the practices of improving a website's infrastructure in order to improve its crawl-ability and index-ability by search engines. It may include factors such as XML sitemap optimisation, structured data markup implementation, and robots.txt optimisation. These measures are typically back-end site components that have little to do with the actual content displayed on your website.
Here are some of the key SEO services that Web Choice provides:
Keyword Research & Identification - As a high quality, specialist SEO company, Web Choice will work closely with you to determine the best keywords for your website. We do this by getting to know the terms and phrases that best describe your company and / or your products. We also study your competitors and find businesses that rank highly for those particular keywords. Based on this understanding, we map-out a plan of action to help your business achieve the highest possible ranking with search engine results.
Website Optimisation - Our SEO services optimise both the off-page and on-page content of your site. When developing content we focus on unique keywords so that search engine algorithms favour your site and elevate it up the rankings. Ultimately, search engines rate high-quality websites based on how useful and relevant they are to someone performing a search.
Content analysis & regular updates - We look out for outdated indicators such as ineffective keywords, poor or duplicated content, and name-address-phone number discrepancies. We undertake these measures in order to keep your website fully updated with features such as voice search compatibility and relevant keywords.
In addition to the above, we implement technical procedures such as website structure analysis, conversion rate analysis, and code / structure optimisation. These are just a few of the services that an expert SEO service company can offer.
- To ensure that your website appears at the top of the search results, you'll need to prepare ahead of time and team-up with experts to help you. Our SEO service packages bring you strategies that deliver results.
- Your website must be continually modified and updated to keep up with Google's ever-changing algorithms, and Web Choice can take care of all this for you. We’ll carefully tailor bespoke SEO packages to suit your business.
SEO is a bit of a dark art, requiring experience and up-to-date knowledge for effective implementation. Our SEO packages in the UK are affordable, delivering high-performance SEO services that cater to your specific business needs. Web Choice has a range of fixed price solutions for your business that’ll deliver the results you’re looking for!