London – 18th September 2019 - Web Choice has invited prospective clients to an in-depth conversation about the future of mobile app development in the UK. With two billion smartphone users and nearly 30 billion mobile apps downloaded worldwide to date, mobile development is certainly one of the most innovative and constantly evolving sectors. In order to remain at or reach the very top, it is crucial to formulate and implement a mobile strategy – but that takes more than a mobile-friendly website nowadays. Businesses need to build a vision for the next few years.
The most obvious coming change is the advent of the Internet of Things (IoT). Anything with a prefix ‘smart’ can be related to the IoT trend. The market needs firms that can develop customised IoT applications – devices or sensors, web apps and B2C or B2B mobile end-user apps. After that we expect the continued rise of Artificial Intelligence (AI), which can be applied in myriad industries from the financial services sector (including money transfer systems, virtual assistants and verbal instructions), to areas that are in greater need of a finely honed or personalised user experience.
A subfield of AI, machine learning, is another trend that UK mobile app development teams will have to brace themselves for. Some recent examples are Netflix (which utilises algorithms around user behaviour to provide more closely personalised content) and Tinder, which applies machine learning to improve a user’s likelihood of finding a suitable match. Google Maps has made the process of identifying a parking space much easier thanks to its machine learning approach. That brings us to AR (Augmented Reality) and VR (Virtual Reality).
AR and VR are already radically transforming traditional games and regular applications. International giants such as Google and Apple have launched augmented reality kits - AR Kit and AR Core - to aid app developers in designing advanced mobile apps. AR is usually connected to fun (remember Pokemon Go), but it can be used for more practical jobs. A strong example here is Google Translate, which features an AI system that enables you to activate a camera mode and take a snapshot of text you don’t understand. Afterwards, it will translate the printed lines for you.
Another good example is the IKEA catalogue, where it’s possible to sift through different pages and view what’s on offer. At CES, the world’s most prominent annual consumer technology show, AR in particular was singled out as the area to keep an eye on – by a range of industry leaders from construction to IoT. We still haven’t even mentioned Blockchain, which can add value to our lives in many ways – from security and financial services to manufacturing. It enables more effective tracking of items and better quality control, as well as smart contracting.
Instances could be multiplied, but these examples should give you a fairly detailed picture of what the future has in store for digital marketing agencies and their clients. It will be more important than ever for UK mobile app development professionals and digital marketing agencies to keep up-to-date with the latest trends and recruit the very best people if they are serious about standing apart from rivals. If you’d like to talk to Web Choice to get a stronger idea of how your business can make the most effective use of the latest app-based technology, get in with us today at 01935 507879.