Goodfirms interview Tom Maynard

Please introduce your company and give a brief about your role within the company?

Web Choice is a specialist web design & Digital marketing company. I am one of the three directors in the company. We help all types of clients ranging from international brands such as Kenwood to small start-ups. We cater to web design, web development, app development,  SEO, & digital marketing.

Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.

When we start working with a client, we use a methodical approach using a specific series of questions to make sure we are targeting accurately. Everything we do is ‘Conversion Rate Optimised’. This essentially means that we not only want to build you a website that looks beautiful, but most importantly, we want you to have a website that turns into a lead generation machine (bringing you more business!).

How does your company differentiate itself from the competition?

The main difference between Web Choice and many of the other web design agencies is that we have incredible results when it comes to SEO. If you Google ‘Web Development’ in the UK, you will find us on Page 1 of Google ahead of tens of thousands of competitions! We believe that our results speak for themselves, and this sets us apart.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We work in all industries. If you need a website, we will build it. 80-90% of our clients stick with us for ongoing updates, SEO, or digital marketing packages.

Please share some of the services that you offer for which clients approach you the most for?

Web design, web development, SEO, PPC, app development, & digital marketing.

What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?

For me, the one key to any successful business is results. If you generate great results for your clients, you win! It is also important to have great communication and a simple pricing structure.

What are the key factors that you consider before deciding the cost of a project?

We work out how long a project will take and the complexity of the project and cost it out accordingly.

What kind of payment structure do you follow to bill your clients?

We work very simply; we tend to take a deposit at the start and a deposit at the end, or a discount if paid all upfront. If it’s for SEO work, we take a monthly fee. We try and keep our pricing as simple and straightforward as possible.

What is the price range (min and max) of the projects that you catered to in 2018?

Our projects vary from £1,000 all the way up to £50,000+, depending on the project complexity and length.

Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.

Organic SEO is the top lead generator when looked at as a long-term strategy, and now with the rise of Linkedin, we recommend all businesses to get active on that social media platform!

Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.

GoodFirms is a nice portal and a good way to enhance your digital marketing strategy at a low cost. We use the reviews to show to our clients, which has been very useful.

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