West Country Windows

Quality Windows, Doors & Conservatories | West Country Windows

LUNCH WEBSITE


AboutThe Client




“The team at Web Choice has done an amazing job for us. Our site has definitely changed from the old looks to a modern one that the business deserves, especially when we are celebrating 40 years of successful customer service- thank you guys”


westcountry-1
westcountry-2

About this project

Client Brief

The then existing website was outdated and lacked a modern look and feel. Although the website was visited by a few thousand people every month, it lacked the core feature of converting those visitors into valuable leads and enquiries. The client brief was to change around the site to an innovative and modern one with lead capturing forms throughout the site. We were also tasked with making the site engaging and user-friendly to take it to the next level through social media engagement and improved Google ranking.

Strategy

We thoroughly studied the past analytics of the site to find out the core areas and pages of the site that had higher visitor footprint. The new site was created with a mobile first approach aiming to convert the new visitors into leads. Appropriate conversion pages and downloadable PDFs were placed in pages with more visitors.

Results

After trying out various design concepts, the client finalised the design that was modern and eye-catching. The design and development lasted for 6 months but the end result was a modern site with amazing conversion rate. Since its launch in August 2016, the site has attracted thousands of visitors and converting a good percentage of them into hot leads.