“I would like to thank the team at Web Choice UK for their dedication to our company for the last 3 years. Not only have our needs been fulfilled quickly & efficiently, the team put forward suggestions to help us along the way and produced such a great site for us that met all our needs. Web Choice is working with us continuously to maintain and look after our site and to make further changes as we go along”
Stirling Medical originally approached us to redesign the front end of their website with the addition of e-commerce and a new and complex back end Content Management System. A couple years down the line, Stirling were keen for a fresh and modern redesign for the full front end of the site as well as incorporating the CMS we had previously developed. The main requirement from the client was to make the new site simple and user-friendly, yet maintaining a modern look and feel that specifically appeals to their target market and stands out from their competitors.
The new site needed to have sufficient Call To Actions (CTAs) to generate new business enquiries, provide a quote system for existing and new clients, have the ability to mark a product for sale or non-sale with quotation only and to have visually engaging imagery to portray the quality and service Stirling Medicalprovides to NHS and Scientific establishments.
The core strategy for the redesign and launch was to implement the new changes in a test environment and incorporate the changes into the live site without affecting the data in the live database. Design strategy also included developing and testing different landing pages to monitor the effectiveness and simplicity.
While the aesthetics and look and feel of the site is enhanced and optimised to the current target market, the complex back end functionality is fully maintained. The new site has been proving to be effective to reach the target market!