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What is Organic SEO?

March 09, 2019
Sam Dunning
seo agency london

Organic SEO (search engine optimisation) is a term used to describe the various techniques that can be employed to achieve a favourable placement on organic search engine results pages (SERPs). Examples include the use of keywords, keyword analysis, link building, backlinking and writing of original content that is contextually relevant to the reader. The key to organic search is to make the effort to research and fully understand what your prospective customers want - and to establish why they might come to you instead of the alternatives.

First of all, it’s imperative to figure out the types of words and phrases your consumers use when browsing for your product (or similar rival products) on a search engine. Save the terms you come up with in a list – this will be a convenient place to start when commencing your keyword research. In addition, it’ll be extremely useful to add your keywords to an Excel document or Google Sheet. This way, when you’re carrying out keyword research, you will be more far more organised from the very beginning. What are the most popular items or services you offer? What need do you fill?

Consider a wide range of similar and diverse terms to explore how people are using search engines. Is pricing, free delivery or location highly relevant to why a customer would choose your company over a competitor? Perhaps it is customisability, or you stock a rare or hard-to-find product that needs to be specially imported? Are your production standards higher? If so, how? What are the precise terms that denote your approach and that your customers will be using to find the exact product they are looking for? 

One method for developing new ideas is to type relevant phrases into Google and study the related searches that drop down in front of you. Additionally, you should try to research your competition in much more depth! Search the keywords you’ve selected and find out which websites appear. Are they using the keyword in their own website copy? If so, how many times? This will give you an idea for roughly how many times you’ll want to use that keyword in your website copy when you begin implementing your plan for organic search engine optimisation.

A crucial point to remember is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that reflects the status of a website’s domain or a specific page. DA and PA are just two of multiple factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a several factors, like the age of the site and number of links leading to it (backlinks).

 Update your HTML!

While you’re updating and improving your website’s copy, you’ll also want to make some changes in your HTML – or more specifically, in your H1 and H2 title tags, in addition to your meta descriptions and URLs. You should put your most appropriate keywords in these sections of the website HTML. Search engines like Google and Bing take into consideration the words in these sections of your website’s HTML when listing out corresponding webpages in their search results. In other words, H1 and H2 title tags are names for the two most important types of titles in your website.

H1 tags are the main titles – typically large or in bold on a website, and at the top – and H2 tags are secondary titles that elaborate on the first title, or alternatively may provide a title for different page sections. It’s most impactful to adopt the format “Business | Keyword” as the H1 tag. For instance, if your business name is “David’s Images” and keyword is “London wedding photography,” then the title should look something like “David’s Images | London wedding photography.” In light of the extra custom this is likely to bring, HTML is obviously key to any effective web development strategy.

Of course, this is just skimming the surface of what an organic SEO campaign is likely to involve and the results that can be achieved for business owners. If you’re looking for SEO services in London, then get in touch with Web Choice so we can run through your needs and give you an idea of what’s possible. Web Choice can formulate a tailor-made approach to enhance your presence online and increase customer conversions using closely specialised organic SEO methods. We look forward to hearing from you!

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