SEO is Becoming More Accessible
Traditional SEO is changing. As an experienced UK SEO company, we’ve identified the major trends – and we suspect that the coming no-code and low-code era will make the creation of websites and internal SEO systems much more accessible to the public. We’ll see elements of SEO automated and incorporated into content management tools. There’s a steady evolution that will ultimately make SEO less of a job or career; it will become more of a skill that is supported by a blend of UX, product development, marketing, content marketing, PR and front end development.
We think SEO is becoming more customer-centric, too. Google has made big advances in understanding the complexities of user intent with regards to what’s driving search engine queries. Much debate in the SEO industry has been focused on how to achieve content matches along different stages of the user journey. However, what if your brand or product is attempting to communicate with a different type of client? You need to carefully consider who exactly your customer is – and how their motivations are likely to differ from one category to the next.
All these factors will change how you approach your web design and content strategy. It may well provoke you (or of course the UK SEO company or specialist you hire) to make a conscious shift away from the ‘one-size-fits-all’ approach we commonly see in the business. In 2020, it’s more important than ever for agencies to listen intently to their existing customers and understand user behaviour on their website and what the current pain points are. This will affect your IA, content and even the opening and closing facets – especially if it’s an ecommerce site. Whoever is carrying out the SEO work needs to get closer to their analytics and UX teams if they want to maintain good results.
If you’d like to explore what SEO can do for your business, please get in touch with Web Choice today. We’re firmly on top of the latest web design trends, so we can give you the lowdown on what an effective campaign looks like in 2020 – as well as running through the techniques involved in more detail.