New corporate website design for Kenwood Cookers shows the power of SEO

June 26, 2019
Tom Maynard
Website Design + SEO Kenwood Cookers

Web Choice is happy to reveal a new corporate website we’ve been perfecting for our recent client Kenwood Cookers – a project that required not only straightforward design elements, but an advanced SEO strategy to increase the popular brand’s online visibility still further. Kenwood works with premium clients like Curry's, so they needed quality web development to fit their reputation. What’s remarkable about this story is that Kenwood’s Head of Marketing, Giacomo Scotton, actually found Web Choice online via a simple Google search for ‘Web Development Company in the UK.’

We’d like to think that our ability to passively connect with a businessman of Giacomo’s standing (via the techniques used on our website) demonstrates well how Web Choice is on top of its game when it comes to SEO. It’s easy for SEO to become just another buzzword that agencies will pay some lip service to in a sales pitch or presentation. However, the benefits of getting it right are too compelling to ignore. Yes, it can deliver real business value – but it’s a sophisticated process and not just a case of ‘tweaking.’ Everybody’s doing it, so it’s crucial to find a skilled team that offers you an edge.

Since 1950 Kenwood Cookers has produced cooking appliances in its factory located in Borso del Grappa (one hour from Venice City). In the case of Kenwood, ‘Made in Italy’ means not only assembled in Italy – but also refers to a wide range of components sourced from long established and highly trusted domestic suppliers. Kenwood Cookers provides an exclusive range of products to Currys/PC World and is a registered trademark of De'Longhi Group. Needless to say, it was important that the quality of development and design matched this extremely high pedigree.

At Web Choice, we feel honoured that Giacomo has freely recommended our services to other business leaders. It’s always fun to put our skills to the test for a company like Kenwood. When a world renowned brand is equipped with the most up-to-date specialist techniques, this makes for a highly potent combination and a brilliant case study to demonstrate how exactly to get it right. Remember that talk is cheap when it comes to SEO. A true expert will be able to generate results in the harsh business world – or even turn an already prestigious name into something stronger.

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