Why You Should Outsource Your SEO To An Agency
by Sam Dunning
Unfortunately, when some people hear the word ‘outsourcing’ they run for the hills! However, in this day and age, it is common practice for businesses to assign other agencies to carry out digital marketing work for them.
SEO (search engine optimisation) is a tricky beast. Many leading brands now outsource and put their trust in Full Service Web Development Agencies to deliver outstanding results through SEO.
Here are the top reasons why you should outsource your SEO:
1/ Successful SEO requires a professional
Making the mistake of DIY SEO is often risky. If you are not familiar with white-hat SEO techniques, then you could actually harm your website’s search engine rankings rather than boost them. SEO is no easy feat. Google is constantly updating its algorithm and this must be kept on top of. SEO specialists will have years of experience in helping businesses achieve page one ranking on Google, they will be familiar with the best tools and practises to get the work done and provide your company with regular monthly progress updates.
2/ It will reduce your outgoings
Outsourcing your SEO will nearly always be significantly cheaper than employing a specialist in-house. Rather than having to pay an employee a full salary each month, you will pay an agreed monthly fee to your Full Service Web Development Company. In many cases, once the desired search engine rankings are achieved, costs will then go down to maintain page ranking for your targetted keywords. This means in the long-term you will save greatly on both training time and actual money spent for results.
3/ Allows you to focus on business
Allowing another agency to manage your SEO means that you can focus your time and efforts on your own areas of expertise. This means you can be confident your companies Google ranking is in good hands while you concentrate on your day to day key business tasks.
4/ Get results much quicker
Assigning a specialist agency to work on your SEO is far more efficient that doing the work yourself (unless by chance you are already an SEO Professional!). Your outsourced agency will have expertise in keyword research, building campaigns, link-building, content creation, management, reporting and much more. So rather than spending valuable time learning of all of this yourself, a specialist team can carry it out for you in a fraction of the time it would take someone who is not an expert in SEO.
5/ Page one or get out!
Page 1 placement is where 90% of Google traffic comes from. Furthermore, 61% of clicks go to the top 3 organic listings on Google. Stats taken from Chitika.
These statistics prove that if your website is not found on page 1 of Google organically, then you are missing out on a colossal amount of new business and clients. SEO agencies appreciate the importance of getting your website to page 1 of Google and are passionate about helping your company gain more business through the power of search.
SEO requires a specialist team that are extremely well versed in helping businesses get to page 1 of Google for optimal keywords searched by their target audience. By outsourcing, no only do you save time, resources and money….you gain peace of mind and are able to focus on your areas of expertise safe in the knowledge your SEO is in good hands.
Ready to boost your business to page 1 of Google? Contact us today for your free consultation and proposal!