Why Your Business Needs Local SEO
by Sam Dunning
As a business, naturally, you are always on the lookout for new clients to grow and increase profits. Of course, you want to serve each and every client with the highest level of service, ensuring they are happy with your company, but at the same time you will always need new business.
You may already have a a few existing clients and hold a good relationship with those, however, for further growth, you need to broaden your horizons and this is where Local SEO (Search Engine Optimisation) comes into play.
Local SEO allows local businesses to promote their services to customers actively looking for such services. It uses Google and business directories such as Yelp, Yell, Foursquare etc. Allowing prospective customers to easily find and view local businesses. Customers can quickly view the Business Name, Services, Address, Phone Number and Website and get in touch via Phone, Website or Walk into the physical store.
Here are the key reasons why your business needs Local SEO:
1/ Most local customers go online to find a local business
Research shows that 64% of local customers use search engines and directories as their main platform for finding local businesses.
2/ Mobile usage is at an all time high
According to Search Engine Land 78% Of Local-Mobile Searches Result In Offline Purchases. Local SEO covers mobile and desktop searches, meaning that you won’t miss out on landing new customers. Furthermore, if your website is not Mobile Friendly, get in touch with your Web Development agency to discuss a responsive website that works smoothly across mobile, tablet and desktop.
3/ High conversion rates
Marketing on local directories generally has a much higher conversion rate than traditional advertising methods. Meaning you are much more likely to convert leads into new customers.
4/ Well targeted and live
By using Local SEO and Online Directories you are promoting your business to prospective local customers at the exact time they are looking for your services.
5/ Excellent return on investment
Compared to traditional advertising e.g. leaflets, newspapers, flyers etc. Local SEO has very little wasted use. You will be viewed by customers when they need your services and not when they don’t. Yes, there are costs involved to instruct a Web Development Company to manage your Local SEO, but once up and running, it is highly cost-effective and yields excellent results in comparison to traditional marketing.
6/ Many directory listings can be added free of charge
You can add your listing to Google My Business free of charge (great for Local SEO). As well as this, hundreds of online business directories are free of charge to list on. With all of this at your disposal, you would be mad not to take full advantage!
7/ People buy from businesses they trust
According BrightLocal, 88% of people read reviews to determine the quality of a local business. As well as this, having positive and genuine Google reviews will contribute towards your Google Ranking. This means it is more important than ever to ensure you serve your customers to the best of your ability and ask them the leave a review.
Interested in gaining more local business? Contact us today for a free consultation and proposal!