The Best Approach to Mobile App Development in the UK

August 21, 2019
Sam Dunning
Mobile App Development UK - Web Choice

If you’re looking into mobile app development for your business, finding the right partner is more important than saving a few hundred or thousand pounds in building your product. An effective partner can add value in areas other than development, which will help you maximise revenues and impress existing customers. In other words, skilled developers can not only guide you through the process of development, but also extend highly creative input based on past experience. They know what works and what doesn’t - whether that’s on the app store or in a particular sector.

First of all, take care to assess the company portfolio. Evidently, the top developers will have solid U/UX skills. When studying their portfolio, look for attractive designs and striking user interfaces. Sixty percent of your application is about how a user interacts with it. Check client references and search for agencies that are prepared to communicate client contact information - so you can get reliable feedback straight from the horse’s mouth. Above all, choose a team that you can cultivate a relationship with. Remember that mobile app development is rarely a one-time task.

Apps move through many evolutions and cycles according to user feedback. That’s why you should identify a developer who will stay through the lifecycle of the product and not jump ship once the first stage of development is completed. Another important point is to refuse to allow pricing to drive your decisions. It’s a mistake to select a development partner based on a price quote alone. You need an outstanding app that properly fulfils a genuine purpose, not the cheapest product. The affordable option can turn out to be more costly in the long run if it needs to be redone.

Next, it’s crucial to consider the entire package, not just the coding. Creating an app is not just about programming. It's also about functional design and emphasising the user experience. It’s not advisable to select an independent developer unless you already have access to an agency that can carry out other functions such as usability, design and testing. In mobile app development UK, design must be your top priority. How it looks is as important as how it works. You should venture a step further and look at partners who can add value to the usability aspect of the application.

Concentrate on the right aspects of your business and you'll have a much improved chance of finding the right app developer. When you sign on the dotted line, the realisation of your business goals is firmly in the agency's hands – so it’s of the utmost importance that you choose wisely. If you’d like to explore how Web Choice can help you with mobile app development - for both the UK and overseas markets or consumers - please get in contact today. Call us on 01935 507879 or leave us a message here.

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