Agency of the Future

September 13, 2019
Tom Maynard
SEO Agency London - Web Choice

Search engine giant Google made it abundantly clear that it considers mobile-first as the default design approach of the future. After all, a record-breaking five billion mobile phone users aren’t likely to be going anywhere anytime soon. At Web Choice we believe it’s misguided to create for the desktop first - but responsive mobile design is rarely dynamic enough, either. Mobile first is the only sensible route in 2019. Responsive web design and mobile first have similar ingredients, but the approaches, methods and strategies are completely different.

Mobile responsive is a technical web design approach that sees CSS used to adjust the site to the device used. The code is typically more sophisticated and the design emphasises desktop needs. In other words, the website is built for desktop users first and then made to work on mobile later. Mobile first, by contrast, is a design strategy. Yes, it applies a mobile responsive framework - but it prioritises mobile users’ needs above all. Instead of creating a desktop website and forcing it to fit in a mobile box, you create one that caters to the majority of users on mobile first.

Mobile websites haven’t been a priority for designers until now. Already, 52.64% of total internet traffic takes place on a mobile device. There are several techniques that spring to mind when we think of the gradual shift from responsive web design to a mobile first approach. Above all, designers should aim to keep it simple. Remove tiny buttons; delete scrolling images. Get rid of any 13 field forms. Cut down the total number of pages on the website and add an improved search feature. Use a maximum of two columns for mobile design. Take care to use clean lines and wide borders.

There is nothing more annoying than clicking a link from your mobile that fails to load because, while the main site is mobile responsive, the landing page it leads to is not. We especially dislike being taken to an off-kilter, practically impossible to complete lead-gen form. Your calls to action will be ineffective if they aren’t designed with mobile in mind - which means you could be losing out on leads and sales. So, quit throwing money down the drain. See to it that your CTA is mobile-first. Test links and try out some mobile-friendly calls to action, including SMS text messaging and live chat.

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