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5 Top Tips To Generate More Leads Via Your Website

March 05, 2019
Sam Dunning
Happy man at desk

 

Sales are the lifeblood of business and nearly all sales will start of as leads/enquiries especially for B2B (Business 2 Business) product/services...these will then be nurtured into sales opportunities.

Therefore to keep sales a plenty and cashflow booming, your sales team need a steady flow of leads coming through to work and generate into sales!

 

Here are our top 5 tips on how to produce more leads via your website:

 

1/ Have a clear and beautiful design

It is vital that your website appeals to your target audience, is engaging, attractive and easy to navigate. Research is key for any web design UI (User Interface). If your target audience don’t like the site, then leads will be slow...

 

2/ Have regular and clear Call To Actions (CTA’s)

What is the purpose of your website? Do you want visitors to enquiry for a quote? If so add regular call to action buttons for ‘Get a free quote’ linking to a quick enquiry form. Or do you want prospective customers to call you? Add a: ‘Call now’ button.

Add a CTA on all pages of your site and be sure to add one above the fold on your homepage. This gives the potential customer an easy way to get in touch with you.

 

3/ Have a blog

I recommend a WordPress blog for SEO (Search Engine Optimization) advantages. Having a regularly updated blog will help your website be found by Google and increase traffic to get you more enquiries. Plus it will help educate potential customers.

 

4/ Make sure your website is easy to access

In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. - Statista.

If your website does not work perfectly across mobile, desktop and tablet then you are MISSING out on potential leads and enquiries, as simple as that.

 

5/ Make sure your website is lightning quick

If your website takes longer than 3 seconds to load, you may well be losing nearly half of your visitors, this is according to data from Akamai.

It makes sense, I mean, why would you bare with a slow website that takes donkeys years to load when you can just go to a competitor and get the job done?

This comes down to having a quality hosting server, making sure your website CMS is up to date, coding is clean, there are not too many images on the page and many other factors.

 

Web Choice UK are a leading web design company and SEO company London.

Are you looking to improve leads generated via your website? Get in touch today for a free consultation and quote!

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